November 5th, 2009
It is surprising to me how many big companies do not understand how the web and social media is going to empower and change EVERY ASPECT of their business, their industry and their competitors business. The reason is simple, the operating system for business has changed, in other words the way human beings are motivated to connect and create value has changed. My belief is that every business has to realize that it is a co-creative eco-system that includes it’s employees, partners, competitors and customers and the way they are motivated to create and realize value is the only measure of success. This TED video get’s to the heart of the problem and that the current reward system is actually hurting businesses and industries ability to innovate and dare I say evolve. It’s important to mention how industries need to change as they are one of the greatest impediments to change for a corporation as they are where the culture of value creation is created. Most corporations that want to survive have to re-imagine themselves as industry change agents instead of cogs in a ever more decrepid clock.
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October 21st, 2009
The idea for this post has two sources. The first was a post on SEOmoz about someone’s failed attempt to get quotes for SEO. In light of that firestorm, I was asked if I would write a blog post about how potential clients should approach SEO companies they are looking to do business with. A few days later, while reading David Ogilvy’s classic Ogilvy on Advertising
, I came across the chapter which is an “open letter to a client in search of an agency.” This post is modeled after (stolen from?) that.
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October 5th, 2009
At several conferences I’ve used the image above to illustrate how a blog can be the centerpiece to a social SEO effort where objectives are focused on raising brand awareness and improving customer relationships in a way that is beneficial to search engine visibility.
I see several key opportunities with a unified SEO and Social Media strategy:
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September 23rd, 2009
Mashable reports on the results of a survey into the measurement of social media activities.
[...] According to an August 2009 survey by Mzinga and Babson Executive Education, 86% of professionals in a variety [of] fields said that they have adopted social media in some way. [...] it also indicated that some professionals or companies are adopting social technologies without having a way to actually measure how effective or useful the measures actually are. In fact, 84% of respondents said they don’t currently measure the ROI (return on investment) of their social media programs.
Even less encouraging, more than 40% of respondents said they didn’t even know whether they could track ROI from their social tools. This is worrisome because it indicates that industries and professionals are adopting technology without actually taking into account how it will impact their business and what value it will add.
via mashable.com
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September 9th, 2009
… and brand engagement starts with building successful communities.
Hat tip to Ray Hartjen (twitter/blog), my previous boss at Sony for reminded me about the Fish! Philosophy. Ahh yes, so what is the Fish! Philosophy you ask. Well, it’s actually a pretty cool book. It’s an easy read and it’s inexpensive; but the lessons learned are valuable and can be applied to building strong communities. The FISH! Philosophy includes four very simple, interconnected practices:
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August 26th, 2009
The Center for Media Research has reported on a paper that reaches the conclusions that executives in many companies are worried about social media in some form or another. If it’s not how employees are wasting valuable company time as a result of their Twitter and / or Facebook fetishes (51%) it is about how their companies and brands are being represented in the social media world (49%). Legitimate concerns for sure but it is probably high time that executives stop wringing their hands about this stuff and just jump in with the rest of the sharks people.
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August 4th, 2009
This is a question I see discussed more often. Here is a post on the collaboration platforms that are integrating micro-messaging. What has been your experience? Is there a role of both approaches in parallel with different functions? Are there different adoption challenges?
Here is a set of comments from an email group that I belong to. I have dropped the names and the names of companies (to protect the innocent) and vendors as this is a general discussion that goes beyond individual tools.
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July 20th, 2009
Nineteen micro-sharing applications are reviewed and compared in Pistachio Consulting’s Enterprise Microsharing Tools Comparison. This is an excellent resource for anyone considering micro-message adoption in the enterprise. The reports first defines micro-sharing as “social networking tools and systems that enable listening, awareness, communication and collaboration between people, through short bursts of text, links, and multimedia content.” And adds that they are a “surprisingly powerful way to connect people to one another for corporate benefit.”
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July 8th, 2009
If I asked you the most important part of your business, what would you say? PR? Marketing? Perhaps advertising or sales?
Now what if I said they’re all irrelevant? What if I said you don’t need sales to be successful? You’d probably say (fairly sarcastically), “Why not just hand my business over to my competitors while I’m at it?”. And you’d be right – if I were serious.
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June 24th, 2009
Yesterday I was on panel at Enterprise 2.0 Conference on business uses of Twitter, How Twitter Changes Everything. My panel co-participants include Jessica Lipnack, CEO, NetAge (our moderator) Isaac Garcia, CEO, Central Desktop, Clara Shih, author of The Facebook Era, and my fellow AppGap blogger, Patti Anklam. Here is what I planned to share at the session. I ended up saying most of it but there was not time or it did not fit the conversation to say all of it.
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