We’re getting into social media a bit late and just found out that someone else has registered our trademarked product name as their Twitter handle. They’re not using the account, but they also aren’t responding to queries from us about switching ownership. We don’t want to pay anything – after all, it’s our registered trademark! – but will cover a minimal fee. What can we do?
This post by Brian Solis got me thinking. I have been talking for years now about the importance for the enterprise to adopt social media policies. And here we are in 2011 and 75 percent of employers say their business has no formal policy instructing employees on the appropriate use of social networking sites on the job. This tells me that social media is still an afterthought in most organizations. Or, that many companies just don’t trust their employees to engage.
Online videos are a powerful tool for search engine optimization (SEO). For some people this doesn’t compute: search engines can’t watch videos the way they can read and understand text, so how does an online video increase your search engine visibility?
Several studies have shown that people trust the link and site recommendation they receive from their friends or experts in the field. To capitalize on this opportunity websites have long used features like “Recommend to a Friend” or “Email this” kind of functionality. Recently we have seen a rise in usage of tools/widgets that make it easy for the visitors to share links via email and social media. Read More…
The video below is a great quick tutorial on setting up Google Analytics for your Facebook Fan Page. This is approach is way better than just tracking the referring page in your GA. However, there are some steps that you have to follow to set it up. Tal from WebDigi has kindly provided us with the tutorial on this.
Are you looking to build your online visibility but are not ready to blog perhaps because you are concerned about the time commitment? Or perhaps you are not sure how to get started?
An under utilised strategy, but one that can work exceptionally well, is being a guest blogger – in other words writing an article that is published on someone else’s business blog.
Link shortening, the act of turning a long URL into something more like 10-13 characters, has become an important online activity. So much so that tools have cropped up just to provide this service.
If you are aware of Google Realtime results and use it, you probably know about it and how it’s done, to get your tweets listed in Google Realtime. However, for the ones who don’t use the Google Realtime results and are not aware of this fact, here’s how.
When you perform a search on Google, a menu appears on the left side of the Google search menu. On the menu are links like Everything, Images, Videos, News, Shopping, and so on. These are various universal search options, for example, you can search only for blogs, images or videos depending on which link you click in that menu. There is also one link called Realtime, it may appear as updates in some areas.
Friday morning I shared the stage of the Social Media Breakfast here in Maine with my two Social Media FTW co-founders, Jaica Kinsman (@jakks) & Chrystie Corns (@ccmaine.)
I forgot my notes at home and so I had to hastily recreate them.
The topic was on the future of social media and what 2011 is going to look like. Here are the important takeaways:
There may have been one more point, but I’ll have to wait until I get home and check those notes. In the meantime, here’s wishing you a prosperous 2011!
You may have been hearing a lot about this whole UX, or user experience thing recently. People get geek-tastic about it with a vengeance, but really, there’s no reason to be intimidated.
Case in point – I recently attended an excellent seminar given by the guys over at More Better Labs, Abe and Jackson. These two presidentially named fellows kicked off the 2-day intensive by asking us to reengineer an experience or a product, the idea being that as a user, you already have plenty of ideas about how to have a better experience. No technical expertise necessary.
So I thought I’d take that thought-process and apply it to the framework of site or campaign development. If you want to optimize what you’re creating from a user-perspective, and you should, then here are 5 relatively painless ways you can do that.
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