April 21st, 2010
Microsoft has introduced its Dynamics GP 2010, an enterprise resource planning solution for midsize businesses.
The solution features new Role Centers, out-of-the-box Web services and the ability to complete tasks through other software.
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April 7th, 2010
CNet had a nice story about UPS that caught my eye – UPS turns data analysis into big savings. What was interesting about this to me was not just the use of telemetry (which is interesting enough), but the way analytics acts as a massive value multiplier for this kind of data. In the article you see this great quotes:
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March 24th, 2010
My old buddy Jim Sinur is presenting on one of his favorite topics – why rules are important business rules in BPM. Rules are moving, he says, inside-out in process. As processes become less structured and more fluid, the rules go beyond the “happy path” and start to guide the process dynamically. Business rules are a growing market, though the number of rules vendor is decreasing, as platform and BPM vendors acquire rules vendors. Moving increasingly also to rules management, with rules for different scenarios, for instance.
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March 10th, 2010
Last week I explained how to Monitor, Listen & Respond to social media comments as part of my overview of the Media140 conference. This week, we will look at how social media sites can be used as an effective crisis management tool.
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February 26th, 2010
The popularity of Facebook is growing. With 400 million users spending an average of almost an hour per day on the site, marketers are clamoring to invest in advertisements, Facebook Fan pages, custom applications, contests and more.
However, the analytics capability of for Facebook is pretty limited. So marketers spending all this money on facebook have very little insight into how their fan pages are performing. Read More…
February 23rd, 2010
Keeping tabs on your social media connections these days is like bar hopping, without the cocktails or pool tables with stained felt.
You run over to check your Twitter account. Then you dash to Facebook to see what’s going on there. Then Linkedin. Maybe your blog. All the while you’re feeling like you’re playing catch-up, that something awesome may have happened, and you missed it because you weren’t online. Sound familiar?
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February 9th, 2010
In order to successfully complete all tasks required in a comprehensive SEO campaign, it is helpful to organize those various tasks and tactics into relevant categories. This allows us to have an organized approach to consistently addressing all elements of an SEO engagement. It also allows us to describe SEO in a way that people can understand and serves as the foundation for a consistent process and approach to SEO as a service. Read More…
January 26th, 2010
I have been talking more to the people who are doing the work of social media so the readers of Marketing Pilgrim can step back from the news and the theory to get some feet on the street perspective. More and more those feet on the street are C level executives who are embracing social media to brand themselves and their companies. Kent Huffman of Bearcom Wireless has put together a list of these socially active CMOs on Twitter.
One of these folks, Ted Rubin (@tedrubin), exemplifies the energy and effort that is required to make a place for oneself in the social web for business. I interviewed Ted by e-mail recently to learn about the who, what, where, why and how of his social media efforts as the CMO (Chief Marketing Officer) of the Eyes Lips Face (e.l.f.) Cosmetics line. I challenge you to find a more active C-level marketer out there.
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January 13th, 2010
It’s been said that social media sites like Facebook and Twitter are great ways to expand a brand’s reach and get attention for free. But this week, more than a couple of people have taken to wondering whether isn’t a price, after all, and if so, whether it’s worth the payoff.
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December 24th, 2009
It is the holiday season where you should be putting more fun in everything. Rex Lee did a nice blog post, Maximizing Business Value from Enterprise 2.0 through Fun & Motivation.I did a FastFoward post on it but could not resist from including it here and adding some more as I think the message is essential. Rex begins with scientific premise that providing financial rewards to people for knowledge-based tasks is counter productive.
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