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6 creative ways to get employees more involved with social

August 18th, 2014

We’ve all heard the rallying cry:

“We need to get our employees on social media”

“We need to *activate* our employees socially” (that’s my favorite, actually; how exactly, do you activate a human being? I didn’t know there was an off/on switch) Read More…

Maximize your social media marketing with Twitter’s new analytics

August 6th, 2014

For years, Twitter has been a very tricky platform to measure marketing ROI on. No more! Earlier this summer, Twitter quietly rolled out a powerful analytics suite to complement their Twitter Ads dashboard. Not a Twitter advertiser? That’s OK – you can still access the analytics! Here’s a tour of the new analytics and how you can use them to maximize your social media marketing.
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Customer Driven – How to Get More Online Reviews (How to Ask for Them)

July 16th, 2014

If you listened to the previous shows in this series, you know why getting online reviews is important for any small business. Asking your customers to take a moment and leave you a review will not only help your marketing efforts, it will also help you keep the quality of your customer service high. Read More…

Choosing the Best Social Sharing Platforms

June 23rd, 2014

Which social platforms are worth adding to your activities, beyond the obvious?  Let’s look at this blog’s traffic as a case study.

Those who know me for a long time, know that I have had a reputation as social sharing addict, often seen at all the social bookmarking websites, large and small.  And people often ask me questions Read More…

Beware lack of Plan B in a Twitter hashtag chat #AskJPM

November 20th, 2013

Using Twitter as a channel to engage in public conversation is a tactic that’s been employed by a number of large organizations in high-profile examples over the past few weeks.
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Blogging is a Complete Waste of Time

October 23rd, 2013

Why do you blog?

Do you think it will create a steady stream of new customers?
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Managers Should Not Be Allowed to Write Marketing Materials

September 25th, 2013



Want to know why? Corporate speak.
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Building Your B2B Marketing Database

September 10th, 2013

Your most important tool in B2B is, arguably, the marketing database. Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are adrift when it comes to customer segmentation, analytics, and marketing communications of all sorts, whether for acquiring new customers or to expand the value of existing customers. In fact, your database is the roadmap for your B2B marketing; it’s the “recorded history of the customer relationship.” So what goes into a marketing database? Plenty.
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How to Use Social Strategies to Drive Business Goals

August 21st, 2013

Brian Solis, principal analyst at Altimeter Group, joins the Social Pros Podcast this week to discuss the biggest challenge most businesses face when integrating social media and social business, plus his views on narcissism and how it affects businesses’ abilities to reach people.
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How to Become a More Productive Writer

July 31st, 2013

You might note that the title of this section doesn’t mention becoming a better writer. Here’s what I know – if you become a more productive writer, if you start to see the benefit of consistently sharing your ideas through your writing, you’ll become a better writer.
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