The popularity of Facebook is growing. With 400 million users spending an average of almost an hour per day on the site, marketers are clamoring to invest in advertisements, Facebook Fan pages, custom applications, contests and more.
However, the analytics capability of for Facebook is pretty limited. So marketers spending all this money on facebook have [...]

It’s been said that social media sites like Facebook and Twitter are great ways to expand a brand’s reach and get attention for free.  But this week, more than a couple of people have taken to wondering whether isn’t a price, after all, and if so, whether it’s worth the payoff.

At several conferences I’ve used the image above to illustrate how a blog can be the centerpiece to a social SEO effort where objectives are focused on raising brand awareness and improving customer relationships in a way that is beneficial to search engine visibility.
I see several key opportunities with a unified SEO and Social Media [...]

… and brand engagement starts with building successful communities.
Hat tip to Ray Hartjen (twitter/blog), my previous boss at Sony for reminded me about the Fish! Philosophy. Ahh yes, so what is the Fish! Philosophy you ask. Well, it’s actually a pretty cool book. It’s an easy read and it’s inexpensive; but the lessons learned are [...]

Are we seeing the Twitterverse through rose colored glasses?
In January 2009 I pondered whether or not Twitter was a viable conversation platform. After all, Twitter is one of the darlings of Social Media and it is conversations and the democratization of content that fuel the rapid expansion and adoption of social tools and services.