For years, Twitter has been a very tricky platform to measure marketing ROI on. No more! Earlier this summer, Twitter quietly rolled out a powerful analytics suite to complement their Twitter Ads dashboard. Not a Twitter advertiser? That’s OK – you can still access the analytics! Here’s a tour of the new analytics and how […]
Archive for the ‘Twitter’ Category
Using Twitter as a channel to engage in public conversation is a tactic that’s been employed by a number of large organizations in high-profile examples over the past few weeks.
We’re getting into social media a bit late and just found out that someone else has registered our trademarked product name as their Twitter handle. They’re not using the account, but they also aren’t responding to queries from us about switching ownership. We don’t want to pay anything – after all, it’s our registered trademark! […]
If you are aware of Google Realtime results and use it, you probably know about it and how it’s done, to get your tweets listed in Google Realtime. However, for the ones who don’t use the Google Realtime results and are not aware of this fact, here’s how. When you perform a search on Google, […]
People sometimes ask me how they can enjoy Twitter more. Here are five tips I’ve employed to make the most of this now iconic social utility.
In the spirit of sharing dialog that transpires outside of this domain, I would like to invite you to read a recent discussion with good friend Jacob Morgan, co-author of Twittfaced (I contributed the foreword). While the discussion centered on Engage!, as you’ll soon see, it expanded to analyze the effects of social media in […]
Keeping tabs on your social media connections these days is like bar hopping, without the cocktails or pool tables with stained felt. You run over to check your Twitter account. Then you dash to Facebook to see what’s going on there. Then Linkedin. Maybe your blog. All the while you’re feeling like you’re playing catch-up, […]
If I asked you the most important part of your business, what would you say? PR? Marketing? Perhaps advertising or sales? Now what if I said they’re all irrelevant? What if I said you don’t need sales to be successful? You’d probably say (fairly sarcastically), “Why not just hand my business over to my competitors […]
There’s a great article over at Mashable this week from Lon Cohen about brand presence on Twitter. I’ll preface this review by saying I’m a Twitter addict, so I might be a little biased toward the “Yes” side of things but I’ll do my best to represent the Twitter naysayers as well.