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Archive for the ‘Tips’ Category

Wednesday, October 7th, 2015

4 Easy Steps For Holiday Content Planning

As the weather starts to turn progressively cooler, it can be a signal for individuals and brands alike to begin making plans for the holidays. Between now and the end of the year, the calendar is packed with celebrations and of course, promotional content. Before your social strategies are set in stone, here are a […]

Wednesday, June 24th, 2015

9 Metrics You Should Care About More Than Rankings

I’m fed up. Maybe I’m just getting old and crochety, but I’ve had it up to here with people not understanding the value in web marketing. After 20 years of educating clients, followers and readers alike, you would think that people would begin to realize that web marketing is no more about search engine rankings than advertising […]

Wednesday, August 21st, 2013

How to Use Social Strategies to Drive Business Goals

Brian Solis, principal analyst at Altimeter Group, joins the Social Pros Podcast this week to discuss the biggest challenge most businesses face when integrating social media and social business, plus his views on narcissism and how it affects businesses’ abilities to reach people.

Wednesday, July 31st, 2013

How to Become a More Productive Writer

You might note that the title of this section doesn’t mention becoming a better writer. Here’s what I know – if you become a more productive writer, if you start to see the benefit of consistently sharing your ideas through your writing, you’ll become a better writer.

Wednesday, May 1st, 2013

Discover How to Lose Wait Without Losing Conversions

There’s a debate over the significance of page load speed in Google’s search algorithms. However, there’s no debate over the significant impact it can have on conversions. With each passing second the visitor has to wait for the page to load, sales are being lost.

Wednesday, February 13th, 2013

Building Personal & Corporate Brand Thought Leadership With Social Content

Building personal brand online is easier than ever. It’s also underrated and misunderstood by many companies trying make sense of where personal and brand social media engagement fit in the marketing and communications mix.

Tuesday, November 20th, 2012

4 Ways to Thump Your Competition with Better Facebook Analysis

Managing a Facebook page is a major part of many companies’ marketing and communication programs, but the data we use to measure the effectiveness of those efforts is sorely lacking. Facebook consistently changes what’s measured and how, adding complexity and incongruence to an already squirrely data scenario. For example, People Talking About This is the […]

Wednesday, April 13th, 2011

Someone Has Our Trademark Name On Twitter!

We’re getting into social media a bit late and just found out that someone else has registered our trademarked product name as their Twitter handle. They’re not using the account, but they also aren’t responding to queries from us about switching ownership. We don’t want to pay anything – after all, it’s our registered trademark! […]

Wednesday, March 30th, 2011

Social Media Policies Important, Empowerment Is Critical

This post by Brian Solis got me thinking. I have been talking for years now about the importance for the enterprise to adopt social media policies. And here we are in 2011 and 75 percent of employers say their business has no formal policy instructing employees on the appropriate use of social networking sites on […]

Wednesday, March 16th, 2011

How Creating Videos Helps Your Online Visibility

Online videos are a powerful tool for search engine optimization (SEO). For some people this doesn’t compute: search engines can’t watch videos the way they can read and understand text, so how does an online video increase your search engine visibility?

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