We’re getting into social media a bit late and just found out that someone else has registered our trademarked product name as their Twitter handle. They’re not using the account, but they also aren’t responding to queries from us about switching ownership. We don’t want to pay anything – after all, it’s our registered trademark! [...]

This post by Brian Solis got me thinking. I have been talking for years now about the importance for the enterprise to adopt social media policies. And here we are in 2011 and 75 percent of employers say their business has no formal policy instructing employees on the appropriate use of social networking sites on [...]

Online videos are a powerful tool for search engine optimization (SEO). For some people this doesn’t compute: search engines can’t watch videos the way they can read and understand text, so how does an online video increase your search engine visibility?

The video below is a great quick tutorial on setting up Google Analytics for your Facebook Fan Page. This is approach is way better than just tracking the referring page in your GA. However, there are some steps that you have to follow to set it up. Tal from WebDigi has kindly provided us with [...]

Are you looking to build your online visibility but are not ready to blog perhaps because you are concerned about the time commitment? Or perhaps you are not sure how to get started? An under utilised strategy, but one that can work exceptionally well, is being a guest blogger – in other words writing an [...]

You may have been hearing a lot about this whole UX, or user experience thing recently. People get geek-tastic about it with a vengeance, but really, there’s no reason to be intimidated. Case in point – I recently attended an excellent seminar given by the guys over at More Better Labs, Abe and Jackson. These [...]

If you would like to work less, earn more and start enjoying your life more, this is for you. I was just sitting down with my 5 year old son, drawing some pictures and talking about the different things he was creating.  He drew his mummy a picture of a butterfly, and was colouring it [...]

Getting your advertising copy perfect can be a hard task, but it is imperative. With the holiday sales season only 2 weeks away, now is the time to take a look at your advertising copy and give it a tweak. To help you out I have outlined below seven sins of copywriting that you must [...]

You might think it’s too early to be thinking Holiday season marketing strategies, but consider these looming dates (as at 25th Oct 2010): 32 Days til Black Friday – Nov 26th 2010 – the official start of the holiday sales rush 35 days til Cyber Monday – Nov 29th 2010 – when online sales kick [...]

There are many ways to improve the conversion rate of your website. Copywriting, images, design and offers are all important, but one of the most basic steps is to ensure your important content is placed “above the fold”. What Does “Above the Fold” Mean? This term simply refers the portions of a webpage that can [...]