We all know that links are the holy grail of top Google rankings, but how many of you actually track where you’re links are coming from and how they’re changing and performing. Tracking your backlinks doesn’t have to be a time and resource intensive process thanks to a range of free and fairly cheap backlink [...]

On today’s Web, buying decisions are influenced less by the grand, sweeping programs that take old marketing and put a fresh coat of social paint on them. On today’s Web, buying decisions are influenced more by specific, hyper-relevant pieces of content that your brand creates to get in front of potential purchasers at the contextually-perfect [...]

In the spirit of sharing dialog that transpires outside of this domain, I would like to invite you to read a recent discussion with good friend Jacob Morgan, co-author of Twittfaced (I contributed the foreword). While the discussion centered on Engage!, as you’ll soon see, it expanded to analyze the effects of social media in [...]

The popularity of Facebook is growing. With 400 million users spending an average of almost an hour per day on the site, marketers are clamoring to invest in advertisements, Facebook Fan pages, custom applications, contests and more. However, the analytics capability of for Facebook is pretty limited. So marketers spending all this money on facebook [...]

In order to successfully complete all tasks required in a comprehensive SEO campaign, it is helpful to organize those various tasks and tactics into relevant categories. This allows us to have an organized approach to consistently addressing all elements of an SEO engagement. It also allows us to describe SEO in a way that people [...]

I have been talking more to the people who are doing the work of social media so the readers of Marketing Pilgrim can step back from the news and the theory to get some feet on the street perspective. More and more those feet on the street are C level executives who are embracing social [...]

The idea for this post has two sources. The first was a post on SEOmoz about someone’s failed attempt to get quotes for SEO. In light of that firestorm, I was asked if I would write a blog post about how potential clients should approach SEO companies they are looking to do business with. A [...]

If you’re not in control of your digital identity, the odds are pretty good that someone else is, or will be if you have any brand recognition at all. Consider the recent example of Pittsburgh Steelers quarterback Ben Roethlisberger, whose digital doppelganger created false identities spanning a range of social media sites and even claimed [...]

When arguing that it’s not a monopoly, Google likes to say that its competitors are only a click away.  This idea is perhaps even more applicable to companies that don’t have such a huge “mindshare.”  So if your organization wants searchers to find things on its site, it’s important that you learn to use Rich [...]

As someone who sells SEO as a service it is often not in my best interest to tell people they can do SEO on their own. But it’s true. Just as changing the car’s oil, fixing clogged pipes, or painting a house are all relatively easy, most business owners can SEO their website on their [...]