Online videos are a powerful tool for search engine optimization (SEO). For some people this doesn’t compute: search engines can’t watch videos the way they can read and understand text, so how does an online video increase your search engine visibility?

The video below is a great quick tutorial on setting up Google Analytics for your Facebook Fan Page. This is approach is way better than just tracking the referring page in your GA. However, there are some steps that you have to follow to set it up. Tal from WebDigi has kindly provided us with [...]

You may have been hearing a lot about this whole UX, or user experience thing recently. People get geek-tastic about it with a vengeance, but really, there’s no reason to be intimidated. Case in point – I recently attended an excellent seminar given by the guys over at More Better Labs, Abe and Jackson. These [...]

You might think it’s too early to be thinking Holiday season marketing strategies, but consider these looming dates (as at 25th Oct 2010): 32 Days til Black Friday – Nov 26th 2010 – the official start of the holiday sales rush 35 days til Cyber Monday – Nov 29th 2010 – when online sales kick [...]

We all know that links are the holy grail of top Google rankings, but how many of you actually track where you’re links are coming from and how they’re changing and performing. Tracking your backlinks doesn’t have to be a time and resource intensive process thanks to a range of free and fairly cheap backlink [...]

On today’s Web, buying decisions are influenced less by the grand, sweeping programs that take old marketing and put a fresh coat of social paint on them. On today’s Web, buying decisions are influenced more by specific, hyper-relevant pieces of content that your brand creates to get in front of potential purchasers at the contextually-perfect [...]

In the spirit of sharing dialog that transpires outside of this domain, I would like to invite you to read a recent discussion with good friend Jacob Morgan, co-author of Twittfaced (I contributed the foreword). While the discussion centered on Engage!, as you’ll soon see, it expanded to analyze the effects of social media in [...]

The popularity of Facebook is growing. With 400 million users spending an average of almost an hour per day on the site, marketers are clamoring to invest in advertisements, Facebook Fan pages, custom applications, contests and more. However, the analytics capability of for Facebook is pretty limited. So marketers spending all this money on facebook [...]

In order to successfully complete all tasks required in a comprehensive SEO campaign, it is helpful to organize those various tasks and tactics into relevant categories. This allows us to have an organized approach to consistently addressing all elements of an SEO engagement. It also allows us to describe SEO in a way that people [...]

I have been talking more to the people who are doing the work of social media so the readers of Marketing Pilgrim can step back from the news and the theory to get some feet on the street perspective. More and more those feet on the street are C level executives who are embracing social [...]