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Archive for the ‘SEO’ Category

Friday, February 26th, 2010

Testing Social Analytics On Facebook

The popularity of Facebook is growing. With 400 million users spending an average of almost an hour per day on the site, marketers are clamoring to invest in advertisements, Facebook Fan pages, custom applications, contests and more.
However, the analytics capability of for Facebook is pretty limited. So marketers spending all this money on facebook have [...]

Tuesday, February 9th, 2010

Building A Successful SEO Campaign

In order to successfully complete all tasks required in a comprehensive SEO campaign, it is helpful to organize those various tasks and tactics into relevant categories. This allows us to have an organized approach to consistently addressing all elements of an SEO engagement. It also allows us to describe SEO in a way that people [...]

Tuesday, January 26th, 2010

Ted Rubin Explains Executives Push In Social Media

I have been talking more to the people who are doing the work of social media so the readers of Marketing Pilgrim can step back from the news and the theory to get some feet on the street perspective. More and more those feet on the street are C level executives who are embracing social [...]

Wednesday, October 21st, 2009

Finding The Correct SEO Agency For Your Budget

The idea for this post has two sources. The first was a post on SEOmoz about someone’s failed attempt to get quotes for SEO. In light of that firestorm, I was asked if I would write a blog post about how potential clients should approach SEO companies they are looking to do business with. A [...]

Wednesday, May 27th, 2009

Controlling Your Digital Identity Through Social Media

If you’re not in control of your digital identity, the odds are pretty good that someone else is, or will be if you have any brand recognition at all.
Consider the recent example of Pittsburgh Steelers quarterback Ben Roethlisberger, whose digital doppelganger created false identities spanning a range of social media sites and even claimed [...]

Wednesday, May 13th, 2009

Using Rich Snippets To Improve Google Search Results

When arguing that it’s not a monopoly, Google likes to say that its competitors are only a click away.  This idea is perhaps even more applicable to companies that don’t have such a huge “mindshare.”  So if your organization wants searchers to find things on its site, it’s important that you learn to use Rich [...]

Thursday, February 12th, 2009

Businesses Can Do Their Own SEO

As someone who sells SEO as a service it is often not in my best interest to tell people they can do SEO on their own. But it’s true. Just as changing the car’s oil, fixing clogged pipes, or painting a house are all relatively easy, most business owners can SEO their website on their [...]

Wednesday, December 3rd, 2008

Planning Your SEO Campaign

The holiday season is almost upon us. In fact, it started in July. More on that shortly. Part of planning a SEO campaign, especially for anyone involved in B2C retail, is to optimize with holiday events in mind. Obviously, gift giving is a tradition that no retailer can miss out on, so SEO campaigns for [...]

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