If I asked you the most important part of your business, what would you say? PR? Marketing? Perhaps advertising or sales? Now what if I said they’re all irrelevant? What if I said you don’t need sales to be successful? You’d probably say (fairly sarcastically), “Why not just hand my business over to my competitors [...]

Is your organization or corporation lagging behind in adoption of new collaboration and productivity tools? You’re in good company apparently – the Microsoft and Accenture ‘Oil and Gas Collaboration Survey 2009,’ conducted by PennEnergy in partnership with the Oil & Gas Journal Research Center, found that although many execs in this industry feel that social [...]

Feeling inspired by a little blog consulting I received from Andy Wibbels (more on that in a bit), I decided to try to see if I could get Google Friend Connect working on my blog.

77 percent of business technology decision-makers engage with social media on the job, yet most B2B marketers are not effectively using social technologies to influence the purchasing decisions of their customers, says Forrester Research. In 2007 Forreter released their comsumer Social Technographics Scale .   Now they’ve done the same for BtoB buyers.

There are scores of online marketing techniques that are effective in building relationships that can lead to links to your site, but there is no reason to stop there. Do the major influencers in your space speak at conferences? Then go to it, and introduce yourself. This can include not only bloggers, but other people [...]

There’s a great article over at Mashable this week from Lon Cohen about brand presence on Twitter.  I’ll preface this review by saying I’m a Twitter addict, so I might be a little biased toward the “Yes” side of things but I’ll do my best to represent the Twitter naysayers as well.