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Archive for the ‘Networking’ Category

Monday, May 3rd, 2010

Being A Smaller Fish Means To Outthink Your Larger Competition

Something important to remember in any facet of life, from nature to the business world, is that there is always something bigger and better out there. When it comes to competition online, this idea is evident everywhere. Your site will have competition, and many times you have to accept someone is doing a better job [...]

Wednesday, March 10th, 2010

Using Social Media To Address A Crisis

Last week I explained how to Monitor, Listen & Respond to social media comments as part of my overview of the Media140 conference. This week, we will look at how social media sites can be used as an effective crisis management tool.

Friday, February 26th, 2010

Testing Social Analytics On Facebook

The popularity of Facebook is growing. With 400 million users spending an average of almost an hour per day on the site, marketers are clamoring to invest in advertisements, Facebook Fan pages, custom applications, contests and more. However, the analytics capability of for Facebook is pretty limited. So marketers spending all this money on facebook [...]

Tuesday, February 23rd, 2010

Staying Ahead With Your Social Media Strategies

Keeping tabs on your social media connections these days is like bar hopping, without the cocktails or pool tables with stained felt. You run over to check your Twitter account. Then you dash to Facebook to see what’s going on there. Then Linkedin. Maybe your blog. All the while you’re feeling like you’re playing catch-up, [...]

Tuesday, January 26th, 2010

Ted Rubin Explains Executives Push In Social Media

I have been talking more to the people who are doing the work of social media so the readers of Marketing Pilgrim can step back from the news and the theory to get some feet on the street perspective. More and more those feet on the street are C level executives who are embracing social [...]

Wednesday, December 16th, 2009

Increasing Your Enterprise 2.0 Collaboration Skills

Jacob Morgan asks this question in his post, Collaboration in the 2.0 Enterprise. He begins with the broad Wikipedia definition of collaboration. Then points out that while collaborate may be relative simple when it involves a few people, what happens when it involves a few thousand people as in the connected 2.0 enterprise?

Thursday, November 5th, 2009

Changing The Way Businesses Currently Operate

It is surprising to me how many big companies do not understand how the web and social media is going to empower and change EVERY ASPECT of their business, their industry and their competitors business. The reason is simple, the operating system for business has changed, in other words the way human beings are motivated [...]

Wednesday, August 26th, 2009

Embracing The Opportunities Of Social Media

The Center for Media Research has reported on a paper that reaches the conclusions that executives in many companies are worried about social media in some form or another. If it’s not how employees are wasting valuable company time as a result of their Twitter and / or Facebook fetishes (51%) it is about how [...]

Tuesday, August 4th, 2009

Should You Use Standalone, Integrated, Or A Hybrid Messaging System?

This is a question I see discussed more often. Here is a post on the collaboration platforms that are integrating micro-messaging. What has been your experience? Is there a role of both approaches in parallel with different functions? Are there different adoption challenges? Here is a set of comments from an email group that I [...]

Monday, July 20th, 2009

Are You Considering Micro-Message Adoption In Your Enterprise?

Nineteen micro-sharing applications are reviewed and compared in Pistachio Consulting’s Enterprise Microsharing Tools Comparison. This is an excellent resource for anyone considering micro-message adoption in the enterprise. The reports first defines micro-sharing as “social networking tools and systems that enable listening, awareness, communication and collaboration between people, through short bursts of text, links, and multimedia [...]

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