This post by Brian Solis got me thinking. I have been talking for years now about the importance for the enterprise to adopt social media policies. And here we are in 2011 and 75 percent of employers say their business has no formal policy instructing employees on the appropriate use of social networking sites on [...]

The video below is a great quick tutorial on setting up Google Analytics for your Facebook Fan Page. This is approach is way better than just tracking the referring page in your GA. However, there are some steps that you have to follow to set it up. Tal from WebDigi has kindly provided us with [...]

If you are aware of Google Realtime results and use it, you probably know about it and how it’s done, to get your tweets listed in Google Realtime. However, for the ones who don’t use the Google Realtime results and are not aware of this fact, here’s how. When you perform a search on Google, [...]

Friday morning I shared the stage of the Social Media Breakfast here in Maine with my two Social Media FTW co-founders, Jaica Kinsman (@jakks) & Chrystie Corns (@ccmaine.) I forgot my notes at home and so I had to hastily recreate them. The topic was on the future of social media and what 2011 is [...]

Twitter, the social networking website known to its users for its innovative microblogging service, has publicly announced the launching of its latest feature addition in the form of Promoted Accounts.   The Promoted accounts launching is expected to cater to businesses that are willing to pay the microblogging company so they would get included in the [...]

Something important to remember in any facet of life, from nature to the business world, is that there is always something bigger and better out there. When it comes to competition online, this idea is evident everywhere. Your site will have competition, and many times you have to accept someone is doing a better job [...]

Last week I explained how to Monitor, Listen & Respond to social media comments as part of my overview of the Media140 conference. This week, we will look at how social media sites can be used as an effective crisis management tool.

The popularity of Facebook is growing. With 400 million users spending an average of almost an hour per day on the site, marketers are clamoring to invest in advertisements, Facebook Fan pages, custom applications, contests and more. However, the analytics capability of for Facebook is pretty limited. So marketers spending all this money on facebook [...]

Keeping tabs on your social media connections these days is like bar hopping, without the cocktails or pool tables with stained felt. You run over to check your Twitter account. Then you dash to Facebook to see what’s going on there. Then Linkedin. Maybe your blog. All the while you’re feeling like you’re playing catch-up, [...]

I have been talking more to the people who are doing the work of social media so the readers of Marketing Pilgrim can step back from the news and the theory to get some feet on the street perspective. More and more those feet on the street are C level executives who are embracing social [...]