We’ve all heard the rallying cry: “We need to get our employees on social media” “We need to *activate* our employees socially” (that’s my favorite, actually; how exactly, do you activate a human being? I didn’t know there was an off/on switch)
Archive for the ‘Marketing’ Category
Podcast: Play in new window | Download (Duration: 16:38 — 15.2MB) If you listened to the previous shows in this series, you know why getting online reviews is important for any small business. Asking your customers to take a moment and leave you a review will not only help your marketing efforts, it will also help you keep the […]
Which social platforms are worth adding to your activities, beyond the obvious? Let’s look at this blog’s traffic as a case study. Those who know me for a long time, know that I have had a reputation as social sharing addict, often seen at all the social bookmarking websites, large and small. And people often […]
Your most important tool in B2B is, arguably, the marketing database. Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are adrift when it comes to customer segmentation, analytics, and marketing communications of all sorts, whether for acquiring new customers or to expand the value of existing customers. […]
When you spend time creating great content and being useful on the social web (as well as in the real world) it’s inevitable that you’ll be included on a list. Recognition is a powerful thing and when it comes to lists, the value of inclusion is in direct proportion to how objective and well curated […]
Fast changing trends and serious competition has digital marketers chasing the latest and greatest tactics like hamsters on exercise wheels.
Companies all over the social web are confronted with the need for ROI in corporate blogging.
Anyone who’s ever worked with me or for me knows that I’m not particularly fond of meetings. Especially if they’re unproductive. I’m the kind of guy that’s always asking for a few minutes back towards the end of a meeting if we’ve already worked through all of the key agenda items. I also encourage my […]
Despite the bad press Facebook has been enduring recently after admitting 8.7% of its 955 million active users might not be real and General Motors pulling $10m from its Facebook advertising because of its dissatisfaction with ROI, many businesses are using it as a marketing outlet.
We operate in a world that is both unpredictable and uncertain. We strive to minimize loss, failure and waste by being prepared, ready and deliberate. Planning begets success – isn’t that the reality of this industry? Preparation, research and calculated risk are the standard operating procedures to remain innovative and forward thinking.