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Archive for the ‘Marketing’ Category

Wednesday, February 2nd, 2011

How To Build Your Online Reputation Through Guest Blogging

Are you looking to build your online visibility but are not ready to blog perhaps because you are concerned about the time commitment? Or perhaps you are not sure how to get started? An under utilised strategy, but one that can work exceptionally well, is being a guest blogger – in other words writing an [...]

Wednesday, November 10th, 2010

Creating Successful Ad Copy

Getting your advertising copy perfect can be a hard task, but it is imperative. With the holiday sales season only 2 weeks away, now is the time to take a look at your advertising copy and give it a tweak. To help you out I have outlined below seven sins of copywriting that you must [...]

Wednesday, September 29th, 2010

Place Important Content Above The Fold To Increase Conversions

There are many ways to improve the conversion rate of your website. Copywriting, images, design and offers are all important, but one of the most basic steps is to ensure your important content is placed “above the fold”. What Does “Above the Fold” Mean? This term simply refers the portions of a webpage that can [...]

Monday, June 28th, 2010

Building Better Focused Content Marketing

On today’s Web, buying decisions are influenced less by the grand, sweeping programs that take old marketing and put a fresh coat of social paint on them. On today’s Web, buying decisions are influenced more by specific, hyper-relevant pieces of content that your brand creates to get in front of potential purchasers at the contextually-perfect [...]

Monday, May 3rd, 2010

Being A Smaller Fish Means To Outthink Your Larger Competition

Something important to remember in any facet of life, from nature to the business world, is that there is always something bigger and better out there. When it comes to competition online, this idea is evident everywhere. Your site will have competition, and many times you have to accept someone is doing a better job [...]

Tuesday, February 9th, 2010

Building A Successful SEO Campaign

In order to successfully complete all tasks required in a comprehensive SEO campaign, it is helpful to organize those various tasks and tactics into relevant categories. This allows us to have an organized approach to consistently addressing all elements of an SEO engagement. It also allows us to describe SEO in a way that people [...]

Wednesday, September 23rd, 2009

If You Are Not Measuring ROI Then You Are Losing Time And Money

Mashable reports on the results of a survey into the measurement of social media activities. [...] According to an August 2009 survey by Mzinga and Babson Executive Education, 86% of professionals in a variety [of] fields said that they have adopted social media in some way. [...] it also indicated that some professionals or companies [...]

Wednesday, July 8th, 2009

Actively Engage In Conversation With Your Customers

If I asked you the most important part of your business, what would you say? PR? Marketing? Perhaps advertising or sales? Now what if I said they’re all irrelevant? What if I said you don’t need sales to be successful? You’d probably say (fairly sarcastically), “Why not just hand my business over to my competitors [...]

Wednesday, May 27th, 2009

Controlling Your Digital Identity Through Social Media

If you’re not in control of your digital identity, the odds are pretty good that someone else is, or will be if you have any brand recognition at all. Consider the recent example of Pittsburgh Steelers quarterback Ben Roethlisberger, whose digital doppelganger created false identities spanning a range of social media sites and even claimed [...]

Wednesday, April 29th, 2009

Building Secondary Links Using Social Media

Time and time again I see folks in the SEO world talking about getting links from social media websites. Many times this advice will include finding ‘followed’ links and even lists of ‘dofollow’ social media sites. This is quite strange and bewildering to me as the holy grail of link building in SM isn’t getting [...]

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