In order to successfully complete all tasks required in a comprehensive SEO campaign, it is helpful to organize those various tasks and tactics into relevant categories. This allows us to have an organized approach to consistently addressing all elements of an SEO engagement. It also allows us to describe SEO in a way that people [...]

Mashable reports on the results of a survey into the measurement of social media activities.
[...] According to an August 2009 survey by Mzinga and Babson Executive Education, 86% of professionals in a variety [of] fields said that they have adopted social media in some way. [...] it also indicated that some professionals or companies are [...]

If I asked you the most important part of your business, what would you say? PR? Marketing? Perhaps advertising or sales?
Now what if I said they’re all irrelevant? What if I said you don’t need sales to be successful? You’d probably say (fairly sarcastically), “Why not just hand my business over to my competitors while [...]

If you’re not in control of your digital identity, the odds are pretty good that someone else is, or will be if you have any brand recognition at all.
Consider the recent example of Pittsburgh Steelers quarterback Ben Roethlisberger, whose digital doppelganger created false identities spanning a range of social media sites and even claimed [...]

Time and time again I see folks in the SEO world talking about getting links from social media websites. Many times this advice will include finding ‘followed’ links and even lists of ‘dofollow’ social media sites. This is quite strange and bewildering to me as the holy grail of link building in [...]

The process of running an email marketing campaign can consume a lot of time. Worse yet, a lot of the energy you put into the campaign can go to waste if it proves hard to track results. But a Google Analytics Authorized Consultant has outlined some ways to tell how customers are responding.