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Archive for the ‘Marketing’ Category

Wednesday, July 22nd, 2015

How to turn strangers into customers

  Here’s an opportunity for you to gain a significant advantage over many, perhaps most, of your competitors. It’s about something I call attraction marketing.

Wednesday, December 17th, 2014

Create an Appealing and Visually Connected Tagline

Great taglines are short, memorable, and visually connected to your logo. Think about it, when you hear “just do it”, do you think of the Nike swoosh? Or when you hear someone say “eat fresh” you think of Subway! That’s because these companies have done a great job integrating their taglines with their logos.

Wednesday, October 29th, 2014

Marketing your business: What you need to know!

Helen from Long Island, New York emailed me with an important marketing question. Maybe the most important marketing question there is! I’m going to share it with you, with her permission, along with my answer, as I believe you will find it interesting.

Wednesday, October 8th, 2014

Old ways won’t open new doors

There are 2 questions you should ask yourself, because they have a huge impact on what you will achieve, both in business and life in general.

Wednesday, August 27th, 2014

How to write great content every day!

If you find it hard to write articles, blog posts or newsletters, I have a quick tip for you. It will help you write more frequently and in a way that people will understand.

Monday, August 18th, 2014

6 creative ways to get employees more involved with social

We’ve all heard the rallying cry: “We need to get our employees on social media” “We need to *activate* our employees socially” (that’s my favorite, actually; how exactly, do you activate a human being? I didn’t know there was an off/on switch)

Wednesday, July 16th, 2014

Customer Driven – How to Get More Online Reviews (How to Ask for Them)

Podcast: Play in new window | Download (Duration: 16:38 — 15.2MB) If you listened to the previous shows in this series, you know why getting online reviews is important for any small business. Asking your customers to take a moment and leave you a review will not only help your marketing efforts, it will also help you keep the […]

Monday, June 23rd, 2014

Choosing the Best Social Sharing Platforms

Which social platforms are worth adding to your activities, beyond the obvious?  Let’s look at this blog’s traffic as a case study. Those who know me for a long time, know that I have had a reputation as social sharing addict, often seen at all the social bookmarking websites, large and small.  And people often […]

Tuesday, September 10th, 2013

Building Your B2B Marketing Database

Your most important tool in B2B is, arguably, the marketing database. Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are adrift when it comes to customer segmentation, analytics, and marketing communications of all sorts, whether for acquiring new customers or to expand the value of existing customers. […]

Wednesday, July 10th, 2013

Optimize Your Lists For Better Content Marketing

When you spend time creating great content and being useful on the social web (as well as in the real world) it’s inevitable that you’ll be included on a list. Recognition is a powerful thing and when it comes to lists, the value of inclusion is in direct proportion to how objective and well curated […]

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