Your most important tool in B2B is, arguably, the marketing database. Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are adrift when it comes to customer segmentation, analytics, and marketing communications of all sorts, whether for acquiring new customers or to expand the value of existing customers. [...]
Archive for the ‘Marketing’ Category
When you spend time creating great content and being useful on the social web (as well as in the real world) it’s inevitable that you’ll be included on a list. Recognition is a powerful thing and when it comes to lists, the value of inclusion is in direct proportion to how objective and well curated [...]
Fast changing trends and serious competition has digital marketers chasing the latest and greatest tactics like hamsters on exercise wheels.
Companies all over the social web are confronted with the need for ROI in corporate blogging.
Anyone who’s ever worked with me or for me knows that I’m not particularly fond of meetings. Especially if they’re unproductive. I’m the kind of guy that’s always asking for a few minutes back towards the end of a meeting if we’ve already worked through all of the key agenda items. I also encourage my [...]
Despite the bad press Facebook has been enduring recently after admitting 8.7% of its 955 million active users might not be real and General Motors pulling $10m from its Facebook advertising because of its dissatisfaction with ROI, many businesses are using it as a marketing outlet.
We operate in a world that is both unpredictable and uncertain. We strive to minimize loss, failure and waste by being prepared, ready and deliberate. Planning begets success – isn’t that the reality of this industry? Preparation, research and calculated risk are the standard operating procedures to remain innovative and forward thinking.
Are you looking to build your online visibility but are not ready to blog perhaps because you are concerned about the time commitment? Or perhaps you are not sure how to get started? An under utilised strategy, but one that can work exceptionally well, is being a guest blogger – in other words writing an [...]
Getting your advertising copy perfect can be a hard task, but it is imperative. With the holiday sales season only 2 weeks away, now is the time to take a look at your advertising copy and give it a tweak. To help you out I have outlined below seven sins of copywriting that you must [...]
There are many ways to improve the conversion rate of your website. Copywriting, images, design and offers are all important, but one of the most basic steps is to ensure your important content is placed “above the fold”. What Does “Above the Fold” Mean? This term simply refers the portions of a webpage that can [...]