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Archive for the ‘Marketing’ Category

Tuesday, February 9th, 2010

Building A Successful SEO Campaign

In order to successfully complete all tasks required in a comprehensive SEO campaign, it is helpful to organize those various tasks and tactics into relevant categories. This allows us to have an organized approach to consistently addressing all elements of an SEO engagement. It also allows us to describe SEO in a way that people [...]

Wednesday, September 23rd, 2009

If You Are Not Measuring ROI Then You Are Losing Time And Money

Mashable reports on the results of a survey into the measurement of social media activities.
[...] According to an August 2009 survey by Mzinga and Babson Executive Education, 86% of professionals in a variety [of] fields said that they have adopted social media in some way. [...] it also indicated that some professionals or companies are [...]

Wednesday, July 8th, 2009

Actively Engage In Conversation With Your Customers

If I asked you the most important part of your business, what would you say? PR? Marketing? Perhaps advertising or sales?
Now what if I said they’re all irrelevant? What if I said you don’t need sales to be successful? You’d probably say (fairly sarcastically), “Why not just hand my business over to my competitors while [...]

Wednesday, May 27th, 2009

Controlling Your Digital Identity Through Social Media

If you’re not in control of your digital identity, the odds are pretty good that someone else is, or will be if you have any brand recognition at all.
Consider the recent example of Pittsburgh Steelers quarterback Ben Roethlisberger, whose digital doppelganger created false identities spanning a range of social media sites and even claimed [...]

Wednesday, April 29th, 2009

Building Secondary Links Using Social Media

Time and time again I see folks in the SEO world talking about getting links from social media websites. Many times this advice will include finding ‘followed’ links and even lists of ‘dofollow’ social media sites. This is quite strange and bewildering to me as the holy grail of link building in [...]

Wednesday, March 18th, 2009

Tracking Email Marketing Campaigns With Ease

The process of running an email marketing campaign can consume a lot of time. Worse yet, a lot of the energy you put into the campaign can go to waste if it proves hard to track results. But a Google Analytics Authorized Consultant has outlined some ways to tell how customers are responding.

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