Great taglines are short, memorable, and visually connected to your logo. Think about it, when you hear “just do it”, do you think of the Nike swoosh? Or when you hear someone say “eat fresh” you think of Subway! That’s because these companies have done a great job integrating their taglines with their logos.
Archive for the ‘Marketing’ Category
Helen from Long Island, New York emailed me with an important marketing question. Maybe the most important marketing question there is! I’m going to share it with you, with her permission, along with my answer, as I believe you will find it interesting.
There are 2 questions you should ask yourself, because they have a huge impact on what you will achieve, both in business and life in general.
If you find it hard to write articles, blog posts or newsletters, I have a quick tip for you. It will help you write more frequently and in a way that people will understand.
We’ve all heard the rallying cry: “We need to get our employees on social media” “We need to *activate* our employees socially” (that’s my favorite, actually; how exactly, do you activate a human being? I didn’t know there was an off/on switch)
Podcast: Play in new window | Download (Duration: 16:38 — 15.2MB) If you listened to the previous shows in this series, you know why getting online reviews is important for any small business. Asking your customers to take a moment and leave you a review will not only help your marketing efforts, it will also help you keep the […]
Which social platforms are worth adding to your activities, beyond the obvious? Let’s look at this blog’s traffic as a case study. Those who know me for a long time, know that I have had a reputation as social sharing addict, often seen at all the social bookmarking websites, large and small. And people often […]
Your most important tool in B2B is, arguably, the marketing database. Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are adrift when it comes to customer segmentation, analytics, and marketing communications of all sorts, whether for acquiring new customers or to expand the value of existing customers. […]
When you spend time creating great content and being useful on the social web (as well as in the real world) it’s inevitable that you’ll be included on a list. Recognition is a powerful thing and when it comes to lists, the value of inclusion is in direct proportion to how objective and well curated […]
Fast changing trends and serious competition has digital marketers chasing the latest and greatest tactics like hamsters on exercise wheels.