Press releases are a simple way of getting the latest news from your company out to the masses. Traditionally, you wrote a press release and sent it to the media contact to consider putting your news in their newspaper or magazine. However, the internet has now become the fastest and easiest way to get your [...]

It happens to all of us. We sit in front of our computers, stare at the screen and have no idea what to write about. It should be so easy, yet nothing comes to mind. Chances are, we’re thinking to hard.

On today’s Web, buying decisions are influenced less by the grand, sweeping programs that take old marketing and put a fresh coat of social paint on them. On today’s Web, buying decisions are influenced more by specific, hyper-relevant pieces of content that your brand creates to get in front of potential purchasers at the contextually-perfect [...]

In the spirit of sharing dialog that transpires outside of this domain, I would like to invite you to read a recent discussion with good friend Jacob Morgan, co-author of Twittfaced (I contributed the foreword). While the discussion centered on Engage!, as you’ll soon see, it expanded to analyze the effects of social media in [...]

It’s hard to imagine but it’s been almost half a year since I was in Vegas for Affiliate Summit West. At that time I had been working on about 5 projects. At the moment I’m working on 4 projects, although 2 of them are from the original 5 I had been working on.

Something important to remember in any facet of life, from nature to the business world, is that there is always something bigger and better out there. When it comes to competition online, this idea is evident everywhere. Your site will have competition, and many times you have to accept someone is doing a better job [...]

CNet had a nice story about UPS that caught my eye – UPS turns data analysis into big savings. What was interesting about this to me was not just the use of telemetry (which is interesting enough), but the way analytics acts as a massive value multiplier for this kind of data. In the article [...]

Last week I explained how to Monitor, Listen & Respond to social media comments as part of my overview of the Media140 conference. This week, we will look at how social media sites can be used as an effective crisis management tool.

Keeping tabs on your social media connections these days is like bar hopping, without the cocktails or pool tables with stained felt. You run over to check your Twitter account. Then you dash to Facebook to see what’s going on there. Then Linkedin. Maybe your blog. All the while you’re feeling like you’re playing catch-up, [...]

It is the holiday season where you should be putting more fun in everything. Rex Lee did a nice blog post, Maximizing Business Value from Enterprise 2.0 through Fun & Motivation.I did a FastFoward post on it but could not resist from including it here and adding some more as I think the message is [...]