The video below is a great quick tutorial on setting up Google Analytics for your Facebook Fan Page. This is approach is way better than just tracking the referring page in your GA. However, there are some steps that you have to follow to set it up. Tal from WebDigi has kindly provided us with [...]

If you are aware of Google Realtime results and use it, you probably know about it and how it’s done, to get your tweets listed in Google Realtime. However, for the ones who don’t use the Google Realtime results and are not aware of this fact, here’s how. When you perform a search on Google, [...]

The popularity of Facebook is growing. With 400 million users spending an average of almost an hour per day on the site, marketers are clamoring to invest in advertisements, Facebook Fan pages, custom applications, contests and more. However, the analytics capability of for Facebook is pretty limited. So marketers spending all this money on facebook [...]

In order to successfully complete all tasks required in a comprehensive SEO campaign, it is helpful to organize those various tasks and tactics into relevant categories. This allows us to have an organized approach to consistently addressing all elements of an SEO engagement. It also allows us to describe SEO in a way that people [...]

Mashable reports on the results of a survey into the measurement of social media activities. [...] According to an August 2009 survey by Mzinga and Babson Executive Education, 86% of professionals in a variety [of] fields said that they have adopted social media in some way. [...] it also indicated that some professionals or companies [...]

If you’re not in control of your digital identity, the odds are pretty good that someone else is, or will be if you have any brand recognition at all. Consider the recent example of Pittsburgh Steelers quarterback Ben Roethlisberger, whose digital doppelganger created false identities spanning a range of social media sites and even claimed [...]

When arguing that it’s not a monopoly, Google likes to say that its competitors are only a click away.  This idea is perhaps even more applicable to companies that don’t have such a huge “mindshare.”  So if your organization wants searchers to find things on its site, it’s important that you learn to use Rich [...]

Feeling inspired by a little blog consulting I received from Andy Wibbels (more on that in a bit), I decided to try to see if I could get Google Friend Connect working on my blog.