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Archive for the ‘Campaign’ Category

Wednesday, November 26th, 2014

Blogging Tools You Need to Succeed

Building a successful blogging strategy is never easy and should never be completely automated. With that said, however, there are a number of tools that are available that can make blogging along with your listening and engagement strategy much easier. Time is the most important commodity you have. Using tools to speed up processes and […]

Wednesday, November 10th, 2010

Creating Successful Ad Copy

Getting your advertising copy perfect can be a hard task, but it is imperative. With the holiday sales season only 2 weeks away, now is the time to take a look at your advertising copy and give it a tweak. To help you out I have outlined below seven sins of copywriting that you must […]

Wednesday, September 23rd, 2009

If You Are Not Measuring ROI Then You Are Losing Time And Money

Mashable reports on the results of a survey into the measurement of social media activities. […] According to an August 2009 survey by Mzinga and Babson Executive Education, 86% of professionals in a variety [of] fields said that they have adopted social media in some way. […] it also indicated that some professionals or companies […]

Wednesday, July 8th, 2009

Actively Engage In Conversation With Your Customers

If I asked you the most important part of your business, what would you say? PR? Marketing? Perhaps advertising or sales? Now what if I said they’re all irrelevant? What if I said you don’t need sales to be successful? You’d probably say (fairly sarcastically), “Why not just hand my business over to my competitors […]

Wednesday, December 3rd, 2008

Planning Your SEO Campaign

The holiday season is almost upon us. In fact, it started in July. More on that shortly. Part of planning a SEO campaign, especially for anyone involved in B2C retail, is to optimize with holiday events in mind. Obviously, gift giving is a tradition that no retailer can miss out on, so SEO campaigns for […]

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