Getting your advertising copy perfect can be a hard task, but it is imperative. With the holiday sales season only 2 weeks away, now is the time to take a look at your advertising copy and give it a tweak. To help you out I have outlined below seven sins of copywriting that you must [...]

Mashable reports on the results of a survey into the measurement of social media activities. [...] According to an August 2009 survey by Mzinga and Babson Executive Education, 86% of professionals in a variety [of] fields said that they have adopted social media in some way. [...] it also indicated that some professionals or companies [...]

If I asked you the most important part of your business, what would you say? PR? Marketing? Perhaps advertising or sales? Now what if I said they’re all irrelevant? What if I said you don’t need sales to be successful? You’d probably say (fairly sarcastically), “Why not just hand my business over to my competitors [...]

The holiday season is almost upon us. In fact, it started in July. More on that shortly. Part of planning a SEO campaign, especially for anyone involved in B2C retail, is to optimize with holiday events in mind. Obviously, gift giving is a tradition that no retailer can miss out on, so SEO campaigns for [...]