There are many ways to improve the conversion rate of your website. Copywriting, images, design and offers are all important, but one of the most basic steps is to ensure your important content is placed “above the fold”. What Does “Above the Fold” Mean? This term simply refers the portions of a webpage that can [...]

Press releases are a simple way of getting the latest news from your company out to the masses. Traditionally, you wrote a press release and sent it to the media contact to consider putting your news in their newspaper or magazine. However, the internet has now become the fastest and easiest way to get your [...]

I have been thinking about content in a more serious way as of late. It’s what drives everything we do in life. Communication in every possible way it occurs is about content. If there was no content, what would we be communicating?

It happens to all of us. We sit in front of our computers, stare at the screen and have no idea what to write about. It should be so easy, yet nothing comes to mind. Chances are, we’re thinking to hard.

It’s hard to imagine but it’s been almost half a year since I was in Vegas for Affiliate Summit West. At that time I had been working on about 5 projects. At the moment I’m working on 4 projects, although 2 of them are from the original 5 I had been working on.

The U.S. Small Business Administration and Google have partnered to launch “Tools for Online Success,” a number of online resources aimed at helping small business owners use technology to grow their businesses.

Something important to remember in any facet of life, from nature to the business world, is that there is always something bigger and better out there. When it comes to competition online, this idea is evident everywhere. Your site will have competition, and many times you have to accept someone is doing a better job [...]

Microsoft has introduced its Dynamics GP 2010, an enterprise resource planning solution for midsize businesses. The solution features new Role Centers, out-of-the-box Web services and the ability to complete tasks through other software.

CNet had a nice story about UPS that caught my eye – UPS turns data analysis into big savings. What was interesting about this to me was not just the use of telemetry (which is interesting enough), but the way analytics acts as a massive value multiplier for this kind of data. In the article [...]

Last week I explained how to Monitor, Listen & Respond to social media comments as part of my overview of the Media140 conference. This week, we will look at how social media sites can be used as an effective crisis management tool.