This post is all about how to build an extremely valuable network, of influential people. Think about it: We all know people who struggle to find new clients, even though they are members of networking groups and are connected to hundreds of people on Linkedin. That should be impossible! Surely, with all those contacts, these [...]
Archive for the ‘Business’ Category
If you’re thinking of launching a new product, service or business, here are 5 tips to help you get it right. Great ideas are not anointed. They fly or die based on merit and hard work. If you believe in what you’re doing, if the research and numbers stack up, go for it. This will help [...]
So, you’d like more customers or clients. The question is, why should they switch to you, rather than carry on with their current provider?
It’s hard to grow a small business. With so much to do, sometimes it seems next to impossible.
Harsh? No. Want to know why? Corporate speak.
In a post Occupy world, organizations everywhere should contemplate the themes that flooded the undercurrent of one of the greatest consumer uprisings in recent history. Even though some minimize the rise of Occupy as a rebellion without a cause, I believe there’s much to learn from these events to prevent them from happening again…or at [...]
Now that more and more organizations are investing time and money into social media participation, people are looking for ways to measure the return in terms of direct business rather than fans, friends and followers.
Most marketing strategies concentrate on email, direct mail, social media, print marketing and web marketing.
When marketing people start talking about mobile these days, and they’re doing it a lot, they usually default to tactics – mobile ads, SMS, throw in some near field communications and we’re on the mobile track.
We’re getting into social media a bit late and just found out that someone else has registered our trademarked product name as their Twitter handle. They’re not using the account, but they also aren’t responding to queries from us about switching ownership. We don’t want to pay anything – after all, it’s our registered trademark! [...]