Here’s an opportunity for you to gain a significant advantage over many, perhaps most, of your competitors. It’s about something I call attraction marketing.
Archive for the ‘Business’ Category
If you want to generate high quality sales extremely quickly, I have a powerful, proven idea for you. It’s based on a strategy I use with my clients, which has produced amazing results. It can work for you too. Here’s what you need to know.
The most talked about way to grow your business, is to attract new customers or clients, [herein called customers]. However, it’s not the only way. It’s certainly not the fastest way. In fact, if your main focus is just on attracting new customers, you’re needlessly leaving money on the table every day. So, here are […]
Today, I’m going to show you how to protect your business, so that it will still thrive, even if you lose your biggest customer. I need to start by asking you a question.
Harsh? No. Want to know why? Corporate speak.
In a post Occupy world, organizations everywhere should contemplate the themes that flooded the undercurrent of one of the greatest consumer uprisings in recent history. Even though some minimize the rise of Occupy as a rebellion without a cause, I believe there’s much to learn from these events to prevent them from happening again…or at […]
Now that more and more organizations are investing time and money into social media participation, people are looking for ways to measure the return in terms of direct business rather than fans, friends and followers.
Most marketing strategies concentrate on email, direct mail, social media, print marketing and web marketing.
When marketing people start talking about mobile these days, and they’re doing it a lot, they usually default to tactics – mobile ads, SMS, throw in some near field communications and we’re on the mobile track.
We’re getting into social media a bit late and just found out that someone else has registered our trademarked product name as their Twitter handle. They’re not using the account, but they also aren’t responding to queries from us about switching ownership. We don’t want to pay anything – after all, it’s our registered trademark! […]