Last week I explained how to Monitor, Listen & Respond to social media comments as part of my overview of the Media140 conference. This week, we will look at how social media sites can be used as an effective crisis management tool.

I have been talking more to the people who are doing the work of social media so the readers of Marketing Pilgrim can step back from the news and the theory to get some feet on the street perspective. More and more those feet on the street are C level executives who are embracing social [...]

It is the holiday season where you should be putting more fun in everything. Rex Lee did a nice blog post, Maximizing Business Value from Enterprise 2.0 through Fun & Motivation.I did a FastFoward post on it but could not resist from including it here and adding some more as I think the message is [...]

Jacob Morgan asks this question in his post, Collaboration in the 2.0 Enterprise. He begins with the broad Wikipedia definition of collaboration. Then points out that while collaborate may be relative simple when it involves a few people, what happens when it involves a few thousand people as in the connected 2.0 enterprise?

It may have been easy to miss if you don’t work in the world of corporate led cause related marketing, but Corporate Social Responsibility (or CSR) programs are in the midst of a crisis. The subject of the debate mainly centers around two big issues: brand value and authenticity. On the one hand, CSR programs [...]

Tom Davenport published a new article recently in the Harvard Business Review titled Make Better Decisions. In it he gives some examples of bad decisions and asks why this decision-making disorder?
First, because decisions have generally been viewed as the prerogative of individuals—usually senior executives. The process employed, the information used, the logic relied on, have [...]

It is surprising to me how many big companies do not understand how the web and social media is going to empower and change EVERY ASPECT of their business, their industry and their competitors business. The reason is simple, the operating system for business has changed, in other words the way human beings are motivated [...]

Mashable reports on the results of a survey into the measurement of social media activities.
[...] According to an August 2009 survey by Mzinga and Babson Executive Education, 86% of professionals in a variety [of] fields said that they have adopted social media in some way. [...] it also indicated that some professionals or companies are [...]

The Center for Media Research has reported on a paper that reaches the conclusions that executives in many companies are worried about social media in some form or another. If it’s not how employees are wasting valuable company time as a result of their Twitter and / or Facebook fetishes (51%) it is about how [...]

This is a question I see discussed more often. Here is a post on the collaboration platforms that are integrating micro-messaging. What has been your experience? Is there a role of both approaches in parallel with different functions? Are there different adoption challenges?
Here is a set of comments from an email group that [...]