So, you’d like more customers or clients. The question is, why should they switch to you, rather than carry on with their current provider?
Archive for the ‘Business’ Category
It’s hard to grow a small business. With so much to do, sometimes it seems next to impossible.
Harsh? No. Want to know why? Corporate speak.
In a post Occupy world, organizations everywhere should contemplate the themes that flooded the undercurrent of one of the greatest consumer uprisings in recent history. Even though some minimize the rise of Occupy as a rebellion without a cause, I believe there’s much to learn from these events to prevent them from happening again…or at [...]
Now that more and more organizations are investing time and money into social media participation, people are looking for ways to measure the return in terms of direct business rather than fans, friends and followers.
Most marketing strategies concentrate on email, direct mail, social media, print marketing and web marketing.
When marketing people start talking about mobile these days, and they’re doing it a lot, they usually default to tactics – mobile ads, SMS, throw in some near field communications and we’re on the mobile track.
We’re getting into social media a bit late and just found out that someone else has registered our trademarked product name as their Twitter handle. They’re not using the account, but they also aren’t responding to queries from us about switching ownership. We don’t want to pay anything – after all, it’s our registered trademark! [...]
This post by Brian Solis got me thinking. I have been talking for years now about the importance for the enterprise to adopt social media policies. And here we are in 2011 and 75 percent of employers say their business has no formal policy instructing employees on the appropriate use of social networking sites on [...]
If you are aware of Google Realtime results and use it, you probably know about it and how it’s done, to get your tweets listed in Google Realtime. However, for the ones who don’t use the Google Realtime results and are not aware of this fact, here’s how. When you perform a search on Google, [...]