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Archive for the ‘Business’ Category

Wednesday, September 25th, 2013

Managers Should Not Be Allowed to Write Marketing Materials

Harsh? No. Want to know why? Corporate speak.

Wednesday, March 6th, 2013

Will you fall or thrive in this consumer revolution? Believe it or not, you decide

In a post Occupy world, organizations everywhere should contemplate the themes that flooded the undercurrent of one of the greatest consumer uprisings in recent history. Even though some minimize the rise of Occupy as a rebellion without a cause, I believe there’s much to learn from these events to prevent them from happening again…or at […]

Wednesday, January 23rd, 2013

How to Guarantee ROI With Social Media Participation

Now that more and more organizations are investing time and money into social media participation, people are looking for ways to measure the return in terms of direct business rather than fans, friends and followers.

Wednesday, December 12th, 2012

How to Boost Referrals For Your Business

Most marketing strategies concentrate on email, direct mail, social media, print marketing and web marketing.

Wednesday, August 8th, 2012

3 Mobile Behaviors You Must Embrace Right Now

When marketing people start talking about mobile these days, and they’re doing it a lot, they usually default to tactics – mobile ads, SMS, throw in some near field communications and we’re on the mobile track.

Wednesday, April 13th, 2011

Someone Has Our Trademark Name On Twitter!

We’re getting into social media a bit late and just found out that someone else has registered our trademarked product name as their Twitter handle. They’re not using the account, but they also aren’t responding to queries from us about switching ownership. We don’t want to pay anything – after all, it’s our registered trademark! […]

Wednesday, March 30th, 2011

Social Media Policies Important, Empowerment Is Critical

This post by Brian Solis got me thinking. I have been talking for years now about the importance for the enterprise to adopt social media policies. And here we are in 2011 and 75 percent of employers say their business has no formal policy instructing employees on the appropriate use of social networking sites on […]

Wednesday, January 5th, 2011

How To Instantly Index Your Tweets With Google

If you are aware of Google Realtime results and use it, you probably know about it and how it’s done, to get your tweets listed in Google Realtime. However, for the ones who don’t use the Google Realtime results and are not aware of this fact, here’s how. When you perform a search on Google, […]

Wednesday, December 22nd, 2010

The Future Of Social Media In 2011

Friday morning I shared the stage of the Social Media Breakfast here in Maine with my two Social Media FTW co-founders, Jaica Kinsman (@jakks) & Chrystie Corns (@ccmaine.) I forgot my notes at home and so I had to hastily recreate them. The topic was on the future of social media and what 2011 is […]

Wednesday, November 24th, 2010

Putting Effective Business Plans In Place

If you would like to work less, earn more and start enjoying your life more, this is for you. I was just sitting down with my 5 year old son, drawing some pictures and talking about the different things he was creating.  He drew his mummy a picture of a butterfly, and was colouring it […]

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