Nineteen micro-sharing applications are reviewed and compared in Pistachio Consulting’s Enterprise Microsharing Tools Comparison. This is an excellent resource for anyone considering micro-message adoption in the enterprise. The reports first defines micro-sharing as “social networking tools and systems that enable listening, awareness, communication and collaboration between people, through short bursts of text, links, and multimedia [...]

Yesterday I was on panel at Enterprise 2.0 Conference on business uses of Twitter, How Twitter Changes Everything. My panel co-participants include Jessica Lipnack, CEO, NetAge (our moderator) Isaac Garcia, CEO, Central Desktop, Clara Shih, author of The Facebook Era, and my fellow AppGap blogger, Patti Anklam. Here is what I planned to share at [...]

If you’re not in control of your digital identity, the odds are pretty good that someone else is, or will be if you have any brand recognition at all. Consider the recent example of Pittsburgh Steelers quarterback Ben Roethlisberger, whose digital doppelganger created false identities spanning a range of social media sites and even claimed [...]

77 percent of business technology decision-makers engage with social media on the job, yet most B2B marketers are not effectively using social technologies to influence the purchasing decisions of their customers, says Forrester Research. In 2007 Forreter released their comsumer Social Technographics Scale .   Now they’ve done the same for BtoB buyers.