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Archive for the ‘B2B’ Category

Friday, February 26th, 2010

Testing Social Analytics On Facebook

The popularity of Facebook is growing. With 400 million users spending an average of almost an hour per day on the site, marketers are clamoring to invest in advertisements, Facebook Fan pages, custom applications, contests and more.
However, the analytics capability of for Facebook is pretty limited. So marketers spending all this money on facebook have [...]

Tuesday, January 26th, 2010

Ted Rubin Explains Executives Push In Social Media

I have been talking more to the people who are doing the work of social media so the readers of Marketing Pilgrim can step back from the news and the theory to get some feet on the street perspective. More and more those feet on the street are C level executives who are embracing social [...]

Wednesday, December 2nd, 2009

Addressing Brand Value And Authenticity With Your CSR Program

It may have been easy to miss if you don’t work in the world of corporate led cause related marketing, but Corporate Social Responsibility (or CSR) programs are in the midst of a crisis. The subject of the debate mainly centers around two big issues: brand value and authenticity. On the one hand, CSR programs [...]

Wednesday, November 18th, 2009

Adopting Automated Decisioning Systems

Tom Davenport published a new article recently in the Harvard Business Review titled Make Better Decisions. In it he gives some examples of bad decisions and asks why this decision-making disorder?
First, because decisions have generally been viewed as the prerogative of individuals—usually senior executives. The process employed, the information used, the logic relied on, have [...]

Thursday, November 5th, 2009

Changing The Way Businesses Currently Operate

It is surprising to me how many big companies do not understand how the web and social media is going to empower and change EVERY ASPECT of their business, their industry and their competitors business. The reason is simple, the operating system for business has changed, in other words the way human beings are motivated [...]

Wednesday, September 23rd, 2009

If You Are Not Measuring ROI Then You Are Losing Time And Money

Mashable reports on the results of a survey into the measurement of social media activities.
[...] According to an August 2009 survey by Mzinga and Babson Executive Education, 86% of professionals in a variety [of] fields said that they have adopted social media in some way. [...] it also indicated that some professionals or companies are [...]

Tuesday, August 4th, 2009

Should You Use Standalone, Integrated, Or A Hybrid Messaging System?

This is a question I see discussed more often. Here is a post on the collaboration platforms that are integrating micro-messaging. What has been your experience? Is there a role of both approaches in parallel with different functions? Are there different adoption challenges?
Here is a set of comments from an email group that [...]

Monday, July 20th, 2009

Are You Considering Micro-Message Adoption In Your Enterprise?

Nineteen micro-sharing applications are reviewed and compared in Pistachio Consulting’s Enterprise Microsharing Tools Comparison. This is an excellent resource for anyone considering micro-message adoption in the enterprise. The reports first defines micro-sharing as “social networking tools and systems that enable listening, awareness, communication and collaboration between people, through short bursts of text, links, and [...]

Wednesday, June 24th, 2009

Using Twitter For Business And Enterprise 2.0 Purposes

Yesterday I was on panel at Enterprise 2.0 Conference on business uses of Twitter, How Twitter Changes Everything. My panel co-participants include Jessica Lipnack, CEO, NetAge (our moderator) Isaac Garcia, CEO, Central Desktop, Clara Shih, author of The Facebook Era, and my fellow AppGap blogger, Patti Anklam. Here is what I planned to share at [...]

Wednesday, May 27th, 2009

Controlling Your Digital Identity Through Social Media

If you’re not in control of your digital identity, the odds are pretty good that someone else is, or will be if you have any brand recognition at all.
Consider the recent example of Pittsburgh Steelers quarterback Ben Roethlisberger, whose digital doppelganger created false identities spanning a range of social media sites and even claimed [...]

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