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Archive for the ‘B2B’ Category

Wednesday, January 14th, 2015

Exciting new tools for B2B prospecting

Finding new customers is a lot easier these days, what with innovative, digitally based ways to capture and collect data.  Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges […]

Monday, July 16th, 2012

How To Measure Your Community Manager’s Success

Unlike the more established marketing channels, social media is still in its relative infancy. For this reason, the life of a social media marketer is spent both learning and keeping his or her clients up to speed with the ever-changing social landscape. I believe one of the things that makes us successful as a social […]

Thursday, August 19th, 2010

Building Content With The Intent To Inform

I have been thinking about content in a more serious way as of late. It’s what drives everything we do in life. Communication in every possible way it occurs is about content. If there was no content, what would we be communicating?

Wednesday, June 2nd, 2010

How To Use Time Management To Become More Efficient

It’s hard to imagine but it’s been almost half a year since I was in Vegas for Affiliate Summit West. At that time I had been working on about 5 projects. At the moment I’m working on 4 projects, although 2 of them are from the original 5 I had been working on.

Monday, May 3rd, 2010

Being A Smaller Fish Means To Outthink Your Larger Competition

Something important to remember in any facet of life, from nature to the business world, is that there is always something bigger and better out there. When it comes to competition online, this idea is evident everywhere. Your site will have competition, and many times you have to accept someone is doing a better job […]

Wednesday, April 7th, 2010

UPS Explains How Data Mining Can Increase Business Operations

CNet had a nice story about UPS that caught my eye – UPS turns data analysis into big savings. What was interesting about this to me was not just the use of telemetry (which is interesting enough), but the way analytics acts as a massive value multiplier for this kind of data. In the article […]

Friday, February 26th, 2010

Testing Social Analytics On Facebook

The popularity of Facebook is growing. With 400 million users spending an average of almost an hour per day on the site, marketers are clamoring to invest in advertisements, Facebook Fan pages, custom applications, contests and more. However, the analytics capability of for Facebook is pretty limited. So marketers spending all this money on facebook […]

Tuesday, January 26th, 2010

Ted Rubin Explains Executives Push In Social Media

I have been talking more to the people who are doing the work of social media so the readers of Marketing Pilgrim can step back from the news and the theory to get some feet on the street perspective. More and more those feet on the street are C level executives who are embracing social […]

Wednesday, December 2nd, 2009

Addressing Brand Value And Authenticity With Your CSR Program

It may have been easy to miss if you don’t work in the world of corporate led cause related marketing, but Corporate Social Responsibility (or CSR) programs are in the midst of a crisis. The subject of the debate mainly centers around two big issues: brand value and authenticity. On the one hand, CSR programs […]

Wednesday, November 18th, 2009

Adopting Automated Decisioning Systems

Tom Davenport published a new article recently in the Harvard Business Review titled Make Better Decisions. In it he gives some examples of bad decisions and asks why this decision-making disorder? First, because decisions have generally been viewed as the prerogative of individuals—usually senior executives. The process employed, the information used, the logic relied on, […]

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