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Wednesday, January 14th, 2015

Exciting new tools for B2B prospecting

Finding new customers is a lot easier these days, what with innovative, digitally based ways to capture and collect data.  Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges […]

Tuesday, September 10th, 2013

Building Your B2B Marketing Database

Your most important tool in B2B is, arguably, the marketing database. Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are adrift when it comes to customer segmentation, analytics, and marketing communications of all sorts, whether for acquiring new customers or to expand the value of existing customers. […]

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