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Wednesday, November 20th, 2013

Beware lack of Plan B in a Twitter hashtag chat #AskJPM

Using Twitter as a channel to engage in public conversation is a tactic that’s been employed by a number of large organizations in high-profile examples over the past few weeks.

Wednesday, September 23rd, 2009

If You Are Not Measuring ROI Then You Are Losing Time And Money

Mashable reports on the results of a survey into the measurement of social media activities. […] According to an August 2009 survey by Mzinga and Babson Executive Education, 86% of professionals in a variety [of] fields said that they have adopted social media in some way. […] it also indicated that some professionals or companies […]

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