When you spend time creating great content and being useful on the social web (as well as in the real world) it’s inevitable that you’ll be included on a list. Recognition is a powerful thing and when it comes to lists, the value of inclusion is in direct proportion to how objective and well curated […]
Fast changing trends and serious competition has digital marketers chasing the latest and greatest tactics like hamsters on exercise wheels.
Companies all over the social web are confronted with the need for ROI in corporate blogging.
Building personal brand online is easier than ever. It’s also underrated and misunderstood by many companies trying make sense of where personal and brand social media engagement fit in the marketing and communications mix.
Attending and speaking at conferences can be a goldmine for content, networking, publicity and lead generation. While many companies might rate a “B” on achieving these outcomes, the speakers could do a lot better by effectively promoting their presentations. The more people that attend a presentation, the more opportunity there is for:
Like many others, I recently purchased an iPad out of curiosity. While my intentions were of discovery, I quickly found some productivity gains with blogging. The upside to blogging with an iPad is that it’s portable and you can easily log your thoughts on a screen that is a lot more convenient than typing into […]
At several conferences I’ve used the image above to illustrate how a blog can be the centerpiece to a social SEO effort where objectives are focused on raising brand awareness and improving customer relationships in a way that is beneficial to search engine visibility. I see several key opportunities with a unified SEO and Social […]