I have been thinking about content in a more serious way as of late. It’s what drives everything we do in life. Communication in every possible way it occurs is about content. If there was no content, what would we be communicating?

I have been talking more to the people who are doing the work of social media so the readers of Marketing Pilgrim can step back from the news and the theory to get some feet on the street perspective. More and more those feet on the street are C level executives who are embracing social [...]

The Center for Media Research has reported on a paper that reaches the conclusions that executives in many companies are worried about social media in some form or another. If it’s not how employees are wasting valuable company time as a result of their Twitter and / or Facebook fetishes (51%) it is about how [...]