It’s been said that social media sites like Facebook and Twitter are great ways to expand a brand’s reach and get attention for free.  But this week, more than a couple of people have taken to wondering whether isn’t a price, after all, and if so, whether it’s worth the payoff.

When arguing that it’s not a monopoly, Google likes to say that its competitors are only a click away.  This idea is perhaps even more applicable to companies that don’t have such a huge “mindshare.”  So if your organization wants searchers to find things on its site, it’s important that you learn to use Rich [...]

The process of running an email marketing campaign can consume a lot of time. Worse yet, a lot of the energy you put into the campaign can go to waste if it proves hard to track results. But a Google Analytics Authorized Consultant has outlined some ways to tell how customers are responding.