Get Your Dad What He Wants For Father's Day
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![]() Explain how the story would work, what it involves, what role you will play in assisting the reporter. Your chances improve when you can say "This is a hot topic and I have a great source." Let's say you're an ophthalmologist and the President is going to have eye surgery. You stand a good chance of getting a phone call for your opinion if your email just arrived while the reporter is thinking of whom to call. ![]() Don't make the company or person you are pitching sound hard to believe. She probably didn't do whatever you're writing about single-handedly. Describe her actual role. Be very careful with hype words like "first, only, greatest, biggest." Someone almost always did it before, as well, or as big. Reporters are trained to look for conflict, lies, and exaggerations. thebestwebideas.com |
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Write an Effective Press Release
Begin with your reason for writing, i.e. "I am writing to suggest a story about..." "I'd like to recommend an interview with..." Too many times, the reason for the letter is hidden several paragraphs into the letter. ![]() Explain what makes your idea newsworthy. Why is this a good person to interview or a good story to cover? Describe your idea's relevance to current events, its connection to or beginning of a trend, and its likelihood to interest a broad cross section of the audience. |
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| The ActivePro
Editorial team would like to thank you for reading this issue of ActivePro.
If you have any further question or comments feel free to direct them
to us. Sincerely, Ryan Adkins The ActivePro Team For Ad Rates and Info... Click Here |
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