Active Pro - Articles For Active Professionals

Newsletter Archive: 2005

Typepad seems to have overcome its recent 18-hour outage and RSS reader site Bloglines has a datacenter migration planned; but recent Yahoo acquisition of social bookmarking site del.icio.us now has the "Closed" sign posted.

http://www.activepro.com/2005/1219.html

12.19.05

Basics Of Link Building

Quality, not quantity, should be the focus of building links, as presenters at a session on the topic at SES Chicago discussed one of the fundamentals to improving awareness and ranking of a site.

http://www.activepro.com/2005/1207.html

12.07.05

Produce Huge Results For Your Business Using Joint Ventures

One of the best ways to make money, at the least, if not at no cost, are joint ventures. What I'm talking about is joint venturing With Others In Your Field!

http://www.activepro.com/2005/1116.html

11.16.05

Self-Sabotaged By Research

A woman in my MasterMind group posed a question today: why did she spend all her time doing research and never actually go on with "doing" the thing she was researching?

http://www.activepro.com/2005/1102.html

11.02.05

Yahoo Probes Coeds On Search

A study of college students conducted by Yahoo Search Marketing amazingly found that students rated search as the best source of information. Yahoo's "The Life Series," is defined by the portal's Search Marketing unit as a study of "ways in which advertisers and consumers can benefit from one another throughout the dynamics of life events."

http://www.activepro.com/2005/1012.html

10.12.05

How To Create An Up Selling Advantage For Your Business

Up selling your customers is simply providing the next logical solution to your customer's next logical need. It's your job to always create that next logical need and continually sell and sell.

http://www.activepro.com/2005/0928.html

09.28.05

Documenting The Exit Strategy In Your Business Plan

All investors greatly desire and are motivated by a clear picture of a company's exit strategy, or the timing and method through which they can "cash in" on their investment. This picture best comes into focus when the key valuation...

http://www.activepro.com/2005/0922.html

09.22.05

FEMA Site Only Welcomes IE6 Users

Applications for Katrina aid online will have to come from Windows machines running IE6 with JavaScript enabled. It's one thing for the Copyright Office to plan to make its next web site initially functional with IE only.

http://www.activepro.com/2005/0908.html

09.08.05

Happy 7th, Google

Today is the official birthday of everybody's favorite search engine (forgive the hyperbole), Google, the industry leader people either love or in Microsoft's case, love to hate, was founded on September 7, 1998.

http://www.activepro.com/2005/0907.html

09.07.05

Forbes Issues E-Gang For SEM Expertise List

Being acknowledged for the work you do can be quite rewarding, especially when it comes from a publication as notable and respected as Forbes.

http://www.activepro.com/2005/0831.html

08.31.05

Computers Displacing TVs, Phones In Importance

Lower costs and greater broadband availability have made PCs the centerpiece of everyday life at home. Take the TV. Take the radio. Take the phone. Not a problem. Touch the computer and there will be a problem.

http://www.activepro.com/2005/0830.html

08.30.05

Google, What’s The Forecast For August 25, 2007?

I have a challenge for the information science minds at Google or Yahoo! or any other star hopeful who wants to make a profound contribution to long-range event planners everywhere. Create an index that calculates probabilities of weather for any given day or time in the future.

http://www.activepro.com/2005/0823.html

08.23.05

Chinese E-Gestapo Censors Blog-ebrity

The Chinese government has yet to learn that by outlawing something, it just becomes that much more popular. Enter the latest online threat to Chinese authority: the semi-trampy Sister Furong.

http://www.activepro.com/2005/0819.html

08.19.05

Dell And Microsoft Dis-Oriented?

Computer industry giants Dell and Microsoft are tag teaming with National Lampoon Network (NLN) to wade through college campuses looking for talent.

http://www.activepro.com/2005/0818.html

08.18.05

Users Ditch Firefox For IE

In the most recent browser usage study, open source advocates cringe in horror as Microsoft's Internet Explorer (IE) slaps down Firefox. Adding insult to injury, Safari also gained ground by nibbling on Firefox's market share.

http://www.activepro.com/2005/0815.html

08.15.05

Doing the Google Dance

Mike McDonald and Chris Richardson from WebProNews took some time away from the fun and games at SES 2005 and ventured out to the Googleplex for the Google Dance after-party.

http://www.activepro.com/2005/0811.html

08.11.05

Mike's Wacky Journey To SES San Jose

I am alive and well in San Jose for SES. How was the trip? Well... lemme tell you. My flight was the worst. Ever. First, I am on the no-fly list. -- I dunno... Then, I was delayed 1 hour leaving Lexington, given that my layover was only 1 hour for my connector, that worked out about as well as you might expect.

http://www.activepro.com/2005/0808.html

08.08.05

How To Market A Seminar

Have you ever left a seminar thinking: "I could have done a better job than that!" Before you start signing up attendees, take a few minutes to think about what you are getting into.

http://www.activepro.com/2005/0720.html

07.20.05

Rapid PHP Editor 2005

Fully featured, quick and sophisticated PHP editor. You can instantly create and edit not only PHP, but also HTML, CSS and JavaScript code. Integrated tools...

http://www.activepro.com/2005/0520.html

05.20.05

Podcasting: 'Significant Growth By 2010'

Now that Pew Internet's data on how many people listen to podcasts has been roundly trashed as untrustworthy, would you trust any numbers from anyone else on projected growth in podcasting...

http://www.activepro.com/2005/0420.html

04.20.05

Reconnecting With People Via Blogs

The heck with Google Juice. With traffic. With hype. With all the stuff everyone is writing about blogs.

At its core I find it's a great way to keep in touch with friends and family.

http://www.activepro.com/2005/0413.html

04.13.05

Franchises - Exit Strategies

At an International Franchising Symposium in London, Peter Holt made the bold statement to his audience of Franchisors that they needed to understand that their business would fail, and in fact all businesses are bound for failure. Needless to say, there were a few shocked faces in the crowd.

http://www.activepro.com/2005/0328.html

03.28.05

Reasons Why People Usually Don't Buy Again

There are many psychological reasons why people will buy from the first time and why they do not buy from you again. There are books on many of these reasons. Many of these reasons are totally out of your control.

http://www.activepro.com/2005/0315.html

03.15.05

Basic Marketing Dope

Sometimes the simplest data is the best. Marketing is not complex if you know the basics - that's true with anything by the way.

http://www.activepro.com/2005/0307.html

03.07.05

Forum Systems: The Leader in Web Services Security

Forum XWall Web Services Firewall has been used by the largest Forum 1000 corporations to limit their exposure using deep content inspection technology to scan XML traffic for corrupt data, embedded viruses and data-level threats. Forum XWall is easy to deploy in either software, Appliance or PCI-Card and comes pre-integrated for Microsoft ISA Server 2004 as well as other third-party network security vendors.

http://www.activepro.com/2005/0221.html

02.21.05

Leadership Comes In Many Guises

When you think of the word 'leadership' and how you'd define it, you're spoiled for choice if you look up that word in a dictionary on the net. Try this Google definition search, for example, and then decide which of the many choices fit.

http://www.activepro.com/2005/0218.html

02.18.05

10 Killer Ways To Make Your Online Testimonials More Believable

Ask people if they would e-mail a picture with their testimonial. If they don't have one scanned you could have them send their picture by mail and you could scan it. This technique will give your testimonials more credibility.

http://www.activepro.com/2005/0131.html

01.31.05

Powerful Networking: Focus on Building Connections, Not Closing Sales

You can find numerous references in business literature about the importance of a company's mission. These sources emphasize that the mission is not to make a profit; that a profit is the outcome of and reward for fulfilling the mission.

http://www.activepro.com/2005/0117.html

01.17.05

The A-Z Of Exhibiting Overseas

Exhibiting overseas is one of the fastest and most cost effective ways to identify the best foreign markets for your products/services. International trade shows and fairs offer opportunities for multilateral contacts and business deals. They allow you to test your product's export suitability; explore the strength and scope of your competition; and gain exposure to potential suppliers, in-country distributors and customers before making any sizable financial commitments.

http://www.activepro.com/2005/0104.html

01.04.05