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[2004-05-24] Elite Positioning Brings Higher Profits
Imagine spending the same amount of money on marketing and performing the same amount of work to deliver your products or services, but earning more money and keeping more after your expenses. That's what happens when you institute elite positioning for your business.
[2004-05-24] Stepping To Success
This article was originally written for freelance copywriters, but the steps apply to anyone who runs their own business.
[2004-05-04] Three Foundation Stones for Building Organizational Integrity
When the stock market crashed in 1929, there were a lot of people who lost everything they had. You would think that the result of that event would be complete and utter despair. And, in fact, there were those who reacted that way. There were numerous cases of people who committed suicide because they lost their life savings on that fateful day. They simply went into a depression and just couldn't bring themselves to go on with life.
[2004-05-04] Don’t Allow Yourself to Get Burned
I am not a big fisherman, but I do enjoy it whenever the opportunity comes my way. I have some friends who are fanatics and occasionally I will go out with one of them. They have nice boats and it makes for an enjoyable day.
[2004-05-04] Your Organization Is Only as Good as Your People
Let's begin by singing the jingle from an old US Army commercial. Ready? Sing! "Be all that you can be, in the Aaaaarmy." Now, don't you feel better?
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