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[2002-10-31] Erasure: One Step to Better Web Copy
The Roman poet Horace said, "You must often make erasures if you mean to write what is worthy of being read a second time." Two thousand years later, those words still hold true.
If you're responsible for the content of a website or newsletter, then erasures - editing - can make your words worthy of being read a FIRST time. Erasures are one thing you can do (or rather undo) to raise your content and your promotional materials above the mediocre writing that dominates the net.
[2002-10-31] A Day In The Life Of Mobile Handheld Computing
I'm not known to be a frequent flyer, however I do tend to be a frequent driver. I returned late last night from a several days long trip that went fairly well in general, however it ended up being a tragic event for my Palm Vx and OmniSky Modem.
My Palm is loaded with database information, documents in progress, bank account balances, usernames, passwords and pin numbers, web sites that I use for order processing, email, news, agenda and contact information. In short - my life is in this thing.
[2002-10-25] 10 Tips for Email Etiquette
E-mail is frequently written quickly and often poorly. The tips that follow should help you to write e-mail that will be well received every time.
1. Pay attention to punctuation, spelling, grammar and capitals.
how ofen do yoo receeve e-mail ritten like this!!!!!
Many e-mail messages contain poor spelling and grammar, incorrect use of capital letters and/or poor punctuation. Such messages look amateurish and inevitably produce a poor impression of the sender.
[2002-10-25] DON'T OVERLOOK THE 3 SPECIAL BENEFITS EVERY CUSTOMER WANTS FROM YOU
Every customer looks for 3 special benefits when they do business with you. They may not specifically ask for these benefits. But you're losing sales if you don't automatically provide all three.
1. FAST RESULTS
Prospective customers may take a long time deciding whether or not they will buy from you. But once they decide to buy, they expect instant results. When people buy a car they want to drive it home today. When they sign up with a health club they expect to look and feel better by the end of the week.
[2002-10-24] Rock, Paper, Stone: The Biz Stone Guide to Independent Publishing
People have things to say. Maybe you're one of them, struggling to get a voice through the bottleneck that is big publishing. Maybe you're a talented individual who would write more if you had a forum. Maybe you're an expert in certain areas but all that insightful content stays trapped within you because you don't have an outlet.
[2002-10-24] Powerful, Profitable Topics for Your eBook - Current Events
You have thought about writing your own eBook for months now, but you just can't seem to decide on an idea that will get you started?
[2002-10-09] Your Business Plan: a Guide to Success
As a professional business writer, I am often privy to valuable information regarding my client's business performance. Noticing a common thread running through their strategies, I recently asked some pointed questions of three successful business owners. Each suggested that a strong business plan was their first and most important tool as they prepared for their venture. With that in mind, I probed further for specifics and received the following responses.
[2002-10-04] The Do’s and Don’ts of Entertaining Clients over Meals
Business meals, whether breakfast, lunch or dinner, are essentially business meetings. The added element of entertaining your client over food means that you not only have to be knowledgeable about your products and services, but you also need to exhibit good conversational skills, show confidence in a social setting and demonstrate that you can eat with civility.
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