Fear Not

By Steve Rubel
Expert Author
Article Date: 2006-04-10

Anil Dash describes how to address corporate fear of blogging:

1) Blogs are an established technology, having been around for years and used by everyone from the biggest companies in the world to mom-and-pop shops.

2) Blogs work with the other technology you have. They're not trying to replace email, or the rest of your website, they're just giving your company a new channel to communicate in.

3) A blog can be used anywhere that tools like email and IM are: Inside or outside the company, in one location or around the world.

4) There's no set rules about how to have a blog. You can start small, with a lot of control over content and community, and expand over time - don't jump in with both feet if you're not ready.

I would add that many bloggers actually want to do good rather than cause harm. Regardless, blogs are here to stay so I do agree with Anil that lots of people are starting to wake up to this reality.

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