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Ri.dic.u.lous
By Steve Rubel
Expert Author
Article Date: 2006-02-23
Alright, I know you really really need to know this so I just have to oblige. Presenting - tada - social bookmark manager #4,523: Scuttle.
OK, now how many of these sites do we need? This is getting ri.dic.u.lous. Does anyone remember Blink? They're still out there, but I bet you thought they were out of business. I sure did. iHarvest was another pioneer in the same burgeoning bookmark market back in 1999 and they're long gone.
So, what's to guarantee that this era's bookmark sites will not end up in the same train wreck that took down the Web 1.0 pioneers? Sure, these new sites are social and that makes a big difference, but a huge shakeout in the Web 2.0 bookmark "market" is coming - and fast. Yahoo won when they bought del.icio.us. Game over. Move along. Nothing to see here.
About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
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