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Nuclear General Is Blogging
By Steve Rubel
Expert Author
Article Date: 2005-03-28
MarketingVOX: "General James Cartwright, the man in charge of America's nuclear arms, has a blog, according to a defense industry publication that summarized reports and commentary from military blogs.
And he wants his sprawling command to read it and react directly to him, regardless of the chain of command."
Source: U.S. Nuke Chief Has Rank-Neutral Blog
Additional Excerpt:
The chief of StratCom told his senior non-commissioned officers, "When I post a question on my blog, I expect the person with the answer to post back. I do not expect the person with the answer to run it through you, your [officer in charge], the branch chief, the exec, the division chief and then get the garbled answer back before he or she posts it for me."
About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
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