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Customer Driven – How to Get More Online Reviews (How to Ask for Them)


Don Campbell Posted by

If you listened to the previous shows in this series, you know why getting online reviews is important for any small business. Asking your customers to take a moment and leave you a review will not only help your marketing efforts, it will also help you keep the quality of your customer service high.

300-2But how do you ask for them? It can be scary on many levels. You want to do it in a way that is seamless to your service and doesn’t seem awkward. But what does that look like?

By now you realize that your customers will leave you reviews. It’s just a fact of life these days. There’s nothing you can do to stop them from being out there. So you can either pretend reviews aren’t happening or find a way to use them to your advantage. This podcast is about using them to work for your business. It’s about using them to build your business, improve your customer service and develop your online reputation.

If You Don’t Ask…

Over his years of work in customer-driven marketing, Don Campbell has studied the topic of getting online reviews from all angles. As founder of Expand2Web and GetFiveStars, he has explored how word of word-of-mouth referrals and getting online reviews can help your business grow. He shares what he’s found in this podcast series.

Don explains what you want to consider when asking for online reviews. He helps you understand what you need to do get your customers to give you the reviews you need to develop a positive online footprint. In this episode Don and host, Kimberly Henrie, discuss the following and more:

  • How to set up a simple system to get more online reviews.
  • What the “feedback-first” approach is and how it can improve your business and marketing.
  • Why honesty is the best policy when it comes to getting online reviews. Why it’s getting harder to beat the system.
  • Different ways to make it easy for your customers to leave you online reviews, in the places you want them to be.
  • What the sites you should focus your efforts on to get the online reviews that you need. Does it matter?

What You Can Expect From This Podcast

Join Don and Kimberly in this lively chat about the different ways to ask for online reviews and to get them. They remind us why getting online reviews matters. They also go over how reviews work and how to set up steps that encourage your customers to leave reviews. Discover for yourself the value of using a customer-driven approach to build traffic to your business. Listen carefully as Don gives you the scoop on what it takes to benefit from the Google, Bing, and Yelp.

So, hit the play button, kick back and join Don and Kimberly’s conversation. Learn how you can get the most out of online reviews for your business.

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About the Author: Don is President and founder of Expand2Web.com, which provides WordPress Websites and Local Search Marketing solutions and training for small business owners and consultants.Don is a veteran of Silicon Valley Startup Interwoven, where he was created a $5M product line and Microsoft where he was technical evangelist for Office and Office Live. Check out his blog at http://www.expand2web.com/blog.

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