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Archive for September, 2013

Wednesday, September 25th, 2013

Managers Should Not Be Allowed to Write Marketing Materials

Harsh? No. Want to know why? Corporate speak.

Tuesday, September 10th, 2013

Building Your B2B Marketing Database

Your most important tool in B2B is, arguably, the marketing database. Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are adrift when it comes to customer segmentation, analytics, and marketing communications of all sorts, whether for acquiring new customers or to expand the value of existing customers. […]

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