We operate in a world that is both unpredictable and uncertain. We strive to minimize loss, failure and waste by being prepared, ready and deliberate. Planning begets success – isn’t that the reality of this industry? Preparation, research and calculated risk are the standard operating procedures to remain innovative and forward thinking.
Archive for August, 2012
When marketing people start talking about mobile these days, and they’re doing it a lot, they usually default to tactics – mobile ads, SMS, throw in some near field communications and we’re on the mobile track.