This is probably the most important blog post you’ll never need. Drawn from a section of my book The NOW Revolution, I gave this presentation about social media crisis recovery recently as part of the Social Media Success Summit 2012.

Everyone, from PR firms to individuals with a product to sell, pitches bloggers these days. Getting coverage or exposure for your business by way of a number of highly read blogs should be a foundational element of your PR approach.

I don’t like reading things like this, I really don’t.  But today I came across a report released by Modern Survey which found that we have a lot of work to do around engaging our employees.  Modern Survey isn’t the first firm to report low engagement numbers, Gallup and Blessing White (along with others) have [...]