Attending and speaking at conferences can be a goldmine for content, networking, publicity and lead generation. While many companies might rate a “B” on achieving these outcomes, the speakers could do a lot better by effectively promoting their presentations. The more people that attend a presentation, the more opportunity there is for:

One of the most essential tools for small businesses and non-profits alike is “the list.” “The list” is a database of your contacts, their names, addresses, emails, phone numbers, the works. This targeted list is made up of not just your customers, but also your prospects, your vendors, your partners, and just about everyone else [...]