I have been talking more to the people who are doing the work of social media so the readers of Marketing Pilgrim can step back from the news and the theory to get some feet on the street perspective. More and more those feet on the street are C level executives who are embracing social [...]

It’s been said that social media sites like Facebook and Twitter are great ways to expand a brand’s reach and get attention for free.  But this week, more than a couple of people have taken to wondering whether isn’t a price, after all, and if so, whether it’s worth the payoff.