It is the holiday season where you should be putting more fun in everything. Rex Lee did a nice blog post, Maximizing Business Value from Enterprise 2.0 through Fun & Motivation.I did a FastFoward post on it but could not resist from including it here and adding some more as I think the message is […]
Archive for December, 2009
Jacob Morgan asks this question in his post, Collaboration in the 2.0 Enterprise. He begins with the broad Wikipedia definition of collaboration. Then points out that while collaborate may be relative simple when it involves a few people, what happens when it involves a few thousand people as in the connected 2.0 enterprise?
It may have been easy to miss if you don’t work in the world of corporate led cause related marketing, but Corporate Social Responsibility (or CSR) programs are in the midst of a crisis. The subject of the debate mainly centers around two big issues: brand value and authenticity. On the one hand, CSR programs […]