Mashable reports on the results of a survey into the measurement of social media activities.
[...] According to an August 2009 survey by Mzinga and Babson Executive Education, 86% of professionals in a variety [of] fields said that they have adopted social media in some way. [...] it also indicated that some professionals or companies are [...]

… and brand engagement starts with building successful communities.
Hat tip to Ray Hartjen (twitter/blog), my previous boss at Sony for reminded me about the Fish! Philosophy. Ahh yes, so what is the Fish! Philosophy you ask. Well, it’s actually a pretty cool book. It’s an easy read and it’s inexpensive; but the lessons learned are [...]