The process of running an email marketing campaign can consume a lot of time. Worse yet, a lot of the energy you put into the campaign can go to waste if it proves hard to track results. But a Google Analytics Authorized Consultant has outlined some ways to tell how customers are responding.

On the Google Analytics Blog, Benjamin Mangold wrote, “It’s important that you tag your email campaigns with campaign tags so that you can track how well each email performs.” Using tags connected to campaign names, campaign sources, campaign mediums, campaign content, and campaign terms, you can see exactly what sort of stuff is convincing people to click.

As for how to create such tags, consistency is key (no Company_Name vs. company-name vs. Company+Name, for example), and Mangold explained, “The Google Analytics URL Builder is a great tool for generating tagged links to use within your email campaigns.”

Mangold then noted that time-pressed people might want to try Campaign Monitor, MailChimp, VerticalResponse, and AWeber, too, for their ability to automatically apply Google Analytics campaign tags.

Hopefully these ideas will help you conduct your email marketing in a more efficient manner. Email’s a cheap and easy way to reach people, so this is an area that definitely deserves companies’ attention given the economic climate.

This entry was posted on Wednesday, March 18th, 2009 at 3:27 pm and is filed under Email, Marketing. You can leave a response, or trackback from your own site.

About the Author: Doug is a staff writer for WebProNews. Visit WebProNews for the latest eBusiness news.