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B2B Marketing - Where's The Passion?
I spoke at MarketingSherpa's Demand Generation Summit and I felt led to go off topic for a bit to address why I do, what I do. Personally, I've been pondering the idea of passion and what role it plays in our careers as marketers or leaders. In my short aside, I ended up talking...
Do We Really Know How To Use Facebook?
I came across a story today that summed up some of the challenges of social networking: "My boss wants to be my friend on Facebook." I am already on Linked In, and I know how to use it for business networking because...
Future of the Press Release - Acceptance
The press release is on life support and I’m rallying a team of supporters to euthanize it – not to put it out of its misery, but to keep it from contributing to the misery of reporters, analysts, bloggers and the people who...
Borrowing Innovation & Thinking Laterally
Which nation was the richest and most powerful in Europe in the early 17th century? About 20 years ago a college professor asked our class a similar question. I knew the answer was Holland, but not because I had the first clue about the political climate at the time, but rather...
Selling Social Media To Your Boss
I don't consider myself a blog envangelist. My role is not to walk into every client's office and tell them to start a blog. For some, this may be the best thing to do. For others, getting involved in social media may take...
Inspecting B2B Tactics
Many aspects of a business’s operations need to be focused on its customers, and much of SES San Jose has been focused on that basic fact.
Not all businesses have the same clients, though, so one session concentrated exclusively on business-to-business tactics.
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10.30.07
Using Your Own Knowledge For Yourself
 By
Yuri Filimonov
As an expert, especially, if you do consulting, you, probably, spend a great deal time of using your knowledge for your clients and educating them around the industry.
But how well do you apply your knowledge to your own work and business?
For example, for any client, you'd probably advise:
• knowing the industry (you do that already, hopefully)
• building something of value and providing value on every step of the journey
• participating in the industry by socializing with other experts
• building good relationships with clients
• keeping your site simple to use
• always having an obvious way to contact
• and so on
But do you actually apply these techniques for your own work or business? How much time do you spend:
• improving your own website
• actually providing value to your client, without checking in with your contract much
• overdelivering
• making your site usable
• socializing with the people from your industry
• building relationships with your clients
• actually promoting your website using all the methods you know and doing it the right way
For instance, while I always aim to find ways to provide value to the client, such as examining every situation and case and applying the principle there, I don't obviously spend enough time on my site. I really should be writing and posting more.
Does a forgotten site mean you are a quack?
I'd say that if you are a pretty busy person, your website hasn't been drastically improved for weeks, months or maybe years.
A very good example would be a website of Ammon Johns. It's been only recently redesigned and while it only has masterpiece content, the amount of articles is very modest and probably hasn't increased for weeks/months.
Continue reading this article.
About the Author:
Yuri Filimonov is a freelance website optimization and usability consultant, who writes about improving websites to gain more visitors,
customers and profit at his blog, http://www.ImproveTheWeb.com.
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