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07.11.07


Is Facebook the New Press Release?

By Brian Solis

Robert Scoble recently asked whether or not Facebook may represent a new kind of press
release. Robert Scoble

Let me answer this for you.

No. Facebook is not the next template for press releases, no more than Pownce, Twitter, and Jaiku collectively represent the replacement for traditional wire services.

I know he wasn't serious about it becoming the next template for a press release, but what he is saying is loud and clear, and you should pay attention. Reading between the lines, "I get too many emails. I can not respond to most of them. Find a way to stand out. Be creative and reach me in a way that appeals to me. Oh, and give me another reason to love my iPhone."

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For those who have yet to join Facebook, it is a social network. And, in my opinion, it is the most prominent social network out there today. It's everything Myspace could never be and it is important, significant, and only beginning its reign of economic influence. The difference is the caliber of people in the network and the tools they use to communicate with each other inside and outside the network.

Scoble on Facebook

On each profile in Facebook, there is a "wall" for people to leave comments, questions, recommendations, and also share media with each member, which is not unlike the comments section in Myspace. Each addition is visible to anyone and everyone.

Scoble Comments

With a little imagination, you can envision how the new generation of social presence applications and social networks appeal to marketers and PR. If you can read it above, there are two quick pitches made on Robert's wall. If not, click here for a larger view.

Continue reading this article.


About the Author:
Matt Bailey is the founder of SiteLogic, a website marketing consulting company. Matt has been in the SEO and website marketing industry since 1996, and instructing others how to do so since 1999. Matt is a regular speaker for the Search Engine Strategies Conferences, both in the US and International Shows, the Direct Marketing Association and the American Advertising Federation.

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