 |
 |
| Recent
Articles |
Mass Amateurization Of Everything
Dave Winer, a popular blogger, gave a speech about blogging. The video is here and a reviewer said this:
Dave started by noting that it's easier for the user to become a manufacturer than a manufacturer to become a user. What's wrong with the manufacturers of the world?
Consolidation Of Traffic, Web Communities, & Promotion
Nick Carr recently published an article about how page views are consolidating: He found that between the end of 2001 and the end of last year, the number of Internet domains expanded by more than 75%, from 2.9m to 5.1m. At the same time, however, the dominance...
If You Are Reading This, You're Above Average
The Pew Internet & American Life Project published their findings of "A Typology of Information and Commun- ication Technology Users," on computer, Internet, mobile phone and other technology use among Americans. The full, 65-page study is available. Technology Use...
Linking To The Past In Blogs
Any blogger who has posted to their blog for any length of time has built up a sizable archives section. Within those previous postings are some real gems of timeless wisdom and advice. Unfortunately, once a blog post...
Ad-Tech Panel Preview: Inside The Art Of Brand...
I will be leading a fantastic panel of social media personalities talking about the art of creating and fostering a brand personality through social media. As I have shared before, I am extremely excited about this session and in particular about learning from the...
Finding Hidden Talent In Personnel
Most companies have hidden talent resources they have yet to discover. Already on the payroll is often at least one person, who could be given more responsibility, in their job. Untapped abilities are everywhere on the business staff roster. The key is recognizing those...
Blog Evangelism And Overcoming Resistence
Bloggers are always recommending the value of blogs to everyone who will listen. They even preach the gospel of blogging to those who resist conversion. Blog evangelism is expected from the true believers, but overcoming resistence to the idea demands more than blogging...
Less Sensationalism In Social Media
I submitted an article written in 2005 to Netscape (for those of your outside of the social media world, Netscape a runs "submit and vote on news site" like Digg). The article was originally entitled "Libraries and Librarians In A Digital Future: Where Do We Fit?." It discuses how...
|
|
05.30.07
Beware Of Blog Blasting Software
 By
Barry Hurd
I receive a bunch of junk e-mail every day. In fact something like 100 or so pieces of it.
I often skim through it looking for information and new scams, wondering how the daily professional qualifies junk mail and if they will fall prey to it not realizing what painful problems they are asking for.
One SPAM piece that focuses on our area of expertise is blog submitting software. Beware for things that promise too much and sound too good to be true. ~ You know they are too good.
Here are some direct quotes from a piece of SPAM that I received today:
"Brandnew software revolutionizes the power of online advertising -never seen before!- BRAND NEW FOR MARCH 2007!"
and it further claims that it only has benefits… and not huge cons:
"I have developed a software that automatically places your ad on millions of blogs. You will receive thousands of targeted hits to your website as Blog Blaster places your ad on blogs that match your ad's category. This method has never been released to the public before. Very few, if anyone has implemented this."
So for $50 you can SPAM your site to thousands of industry related blogs? Ouch.
Go ahead and see how quickly your site gets black-listed by the search engines and the blog directories. Find out how personal bloggers take being abused. If the automatic script protecting their sites doesn't block you, they will be more than happy to click the "spam" button live and in-person.
I hate it when unethical marketers and technical geeks take advantage of the uneducated majority.
• There isn't any benefit in having thousands of links from spam blogs across the world.
• There is no benefit from spamming thousands of industry peers.
• There is no return on your money. Once you click "order now", your money is GONE.
The disadvantages are numerous:
• Get black-listed by all the search engines. You'll love what that does for your search marketing efforts.
• Annoy every industry peer who has a blog… with one fell swoop.
• Get your site listed as a SPAM commentor… so that even your valid comments are blocked.
• Waste some of your money that could be spent elsewhere.
There isn't any "new technology" that creates quality links. There isn't any "magic bullet" for maximizing your marketing dollars.
Realize that effective online marketing takes effort and focused goals.
About the Author:
Barry Hurd is a fifteen year veteran of online marketing and interactive advertising. As president of Social Media Systems online marketing company, he is an evangelist for emerging social technology and shares his daily thoughts on the 3net Search Engine Marketing Blog.
|
