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Articles |
Google's Landing Page Rating Still A Mystery
Earlier this month, Google revealed a planned series of changes to the way that
AdWords evaluates landing page quality. In the first of a two-part series, the
Inside AdWords team attempts to address the bevy of questions that have accompanied
the announcement. AIM
Hits The 6.0 Mark
Lots of new features for AIM's 42 million users arrived with the latest edition,
AIM 6.0, including offline messaging, and conversation logging so people can go
back and relive their favorite LOL moments in a given chat. A variety of updates
to the client software for AIM 6.0 arrived from AOL. Users of the wildly popular
messaging software can leave messages for...
Google's
Stock, UK Search Shares Rise
Google is having quite a day. The company has been initiated into the S&P 100,
and its stock is very close to hitting the $500 mark (may, in fact, hit it before
I finish this article). There is also news that Google is "winning" the "UK search
battle," with a year-on-year share increase of nine percent. Web User's...
IBM
Sends UIMA To Apache, OASIS
Two major open source contributions from IBM for its Unstructured Information
Management Architecture (UIMA) have placed it with the Apache Software Foundation
as an incubator project, and out to the OASIS specification development group
to create a true standard around the UIMA framework. Microsoft,
Sprint Enter "Holistic Relationship"
Strategic alliances seem to be all the rage these days. Yahoo and Vodafone (a
telecommunications company that owns a big chunk of Verizon) formed one earlier
this week, and now Microsoft has reached a... PubCon:
Danny Sullivan Speaks
Today's keynote featured the lyrical stylings of Danny Sullivan, whose decade-long
observation of the search engine industry has been a fixture of his blogging and
conference sessions. WebProNews settled in for the story. |
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11.16.06 Pubcon:
Clicktracks Dinner And Interview By
Lee Odden
One vendor you're sure to see at virtually every SES and Pubcon conference is
web analytics company, ClickTracks.
I had the pleasure of speaking at a few DMA conferences at the same time as ClickTracks
founder John Marshall and found him to be one of the most enthusiastic evangelists
for web analytics in the industry. On top of that he's really a very good guy.
John and his VP of Marketing, Michael Stebbins took out a few ClickTracks' freinds
for dinner on Tuesday night and it proved to be some of the best conversation.
I cannot emphasize enough, the importance of networking after the daytime sessions
are over.
Here's Mike McDonald of WebProNews, Dan Thies of SEO Research Labs, Greg Jarboe
of SEO PR and Michael Stebbins from ClickTracks. Missing from the photo is one
of Dan's protoges, the amazing Shirley Tan. Check out my other
photos of the Las Vegas Pubcon here.
On Wed I found John Marshall at the ClickTracks booth evangelizing their click
fraud tools to an attentive group of conference attendees. After that, he was
nice enough to give this
little interview about Pubcon. I hope Brett sees this because it's great feedback
about the conference.
I will be posting several other short interviews after my session today about
public relations and social media. Just watch my YouTube
Channel.
About the Author:
Lee Odden is President and Founder of TopRank
Online Marketing, specializing in organic SEO, blog marketing and online public
relations. He's been cited as a search marketing expert by publications including
U.S. News & World Report and The Economist and has implemented successful search
marketing programs with top BtoB companies of all sizes. Odden shares his marketing
expertise at Online Marketing Blog offering
daily news, interviews and best practices. |