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11.01.06
15 Ways To A Killer Blog W/ The Scobles
 By
Pat McCarthy
It was day three at the Blog Business Summit and time for Fifteen Ways to a Killer Blog with Robert Scoble and Maryam Scoble.
I'll recap the Fifteen Ways here with some comments mixed in:
1. Blog because you want to
Robert pushed Maryam to blog for quite a while and she resisted because she felt she wasn't a geek. She didn't start blogging until she really wanted to, and now Robert complains about what she blogs about. She compared it to a parent who can't wait for their baby to start talking, and then when they're a kid chatting away they want them to be quiet.
Robert said if he didn't want to be writing about what he does, he wouldn't be able to stay up until 2 am writing posts and interacting with his audience. "If I was doing it for $20 a post without an interest in my subject I couldn't do it."
2. Read other blogs
Find the blogs you like and read them for inspiration. Those blogs also will be the ones you're most likely to build link relationships with.
Maryam: "Another reason I started blogging is because I'd go to conferences or meet people and they'd tell me they'd want to read my blog, and I enjoyed reading theirs so it made sense to start my own."
Robert suggested becoming an authority in the subjects and blogs you like to read about. He'd read blogs about Microsoft, Sun, Apple, and then link to all those blogs.
3. Pick a niche you can own (be different)
Robert said "It's a Google world". He noticed that while he was in Montana meeting with a lot of non-geek people that people used the computers by just using the search field to interact with the computer. Matt Cutts told him that one of Google's most popular search terms is "Yahoo". And the same situation is true that one of Yahoo's top search terms is "Google".
What this means to Robert is that mainstream users are finding sites through search, and by focusing on a niche you can gain traction in search engines to get traffic. He used the example of a user who has broken pipes in Seattle coming to Google and typing in "seattle plumbing". If you can blog often about plumbing in Seattle you'd very likely be the top search results.
An audience member pointed out to Robert that his blog is in a very difficult niche being that it's about technology where there are many early adopter models. But Robert responded giving TechCrunch as an example that is a newer blog that focused on a part of that niche (startups, Web 2.0 companies) and basically has rocketed to the top of the tech blog world as a whole.
Maryam gave an example of a woman she met at BlogHer that was writing a blog about the London Underground. Maryam considered that a pretty boring topic at the time, but when the London Underground bombing happened this blogger rose in popularity and became an authority. Maryam continues to read her blog as it's actually very interesting talking about "London Underground fashion victims", interesting stories, and things along those lines.
Click here to continue reading this article.
About the Author:
Pat is the Director of Business Development at Right Media, the business unit owner for RMX Direct, and the author of the Conversion Rater blog.
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