| Top Web News |
Facebook
Gives Away iTunes
Facebook is going give away 10 million iTunes music samplers over the next 10
weeks. Nice, right? It remains unclear who is footing the bill; that is, whether
this is a promotion for Apple or Facebook. And, to be honest, it might be best
to reserve judgment until the (artistic) quality of those samplers becomes known.
MindTouch
DekiWiki Goes Commercial
The release of a commercial open source wiki by MindTouch and announced at OSCON
also is available in a private label version for ISPs; this could be a step toward
the adoption of email alternatives to thwart spam.
Coke:
Search Ads Drive Traffic
Paid search advertising has helped thousands of businesses reach consumers who
may never know they exist; for giant international companies, search ads also
work well at bringing customers to solutions they provide.
Stack
And Swarm At The Digg Labs
User-contributed news site Digg has entered experimental territory, as founder
Kevin Rose disclosed the debut of Digg Labs.
Yahoo
Search SDK Updated
Newer libraries and new languages for Yahoo Search's software development kit
have brought support for Ruby, Lua, and Ajax widgets to developers. The three
Ps of LAMP - Perl, PHP,
and Python, have support in the Yahoo Search SDK,
along with C/C++ and Java languages...
The
Few, The Proud, The MySpace Marines
The United States Marine Corps wants to add you their friend's list. The demographic
on MySpace.com matches perfectly the profile of potential new recruits. It saves
the government some phone calls and allows the military branch to avoid visits
to San Francisco.
Blogs’
Way With Words Adds To Success...
There are many ways to make your blog a successful one. Blog writers put a lot
of work in their writing and for the most part, want readers to visit.
Where Does Sense of Accomplishment Come From?
A few weeks ago it occurred to me that a sense of accomplishment is pretty important
but it's not always obvious where it comes from.
Job Searches Through MySpace
MySpace is, without question, the dominant social networking site on the Web.
That could soon change, however.
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07.26.06
Ad:tech Chicago - Advertising With Social Media
 By Lee
Odden
ad:tech Chicago is coming along nicely. Coverage of the conference by Online Marketing Blog as well as DMNews and iMedia Connection is keeping those who were not able to attend well informed. Here's the next installement of our coverage:
Any discussion about social media and social networking is going to involve MySpace. This session did exactly that with some aspect of MySpace being included in just about every speaker's contribution to the session.
Rather than a presentation format, moderator David Carlick of Vantage Point Venture Partners introduces "Social Media: The Dynamics of the Genre and the Opportunities for Marketers" as a Q and A session.
Carlick starts things out talking about MySpace as a way to explain social media and social networking. He shows a MySpace news clip: MySpace most popular site over Yahoo and Google. The challenge with MySpace is how to leverage advertising.
He goes on to show a sample search of MySpace for a particular demographic and example profiles as well as the kinds of ads that show up. Most of the ads had nothing to do with the content on the profile pages. The content on the profiles for the younger MySpace members was a bit racy. Racy content makes brands tentative about advertising on MySpace.
MySpace is more fun that television! But how do you monetize it?
New we get into the moderator/panel commentary and Q and A.
Amy Gibby of eCRUSH.com starts out with:
Is social networking something advertisers can ignore?
She sites an Economist article that discusses the evolution of advertising:
The Wanamaker Era:
"Half of the money I spend on advertising is wasted. The problem is, I don't know which half."
Tobaccowala Era:
"Advertisers now make lots of spearheads and then get people to impale themselves."
Gibby recommends an article, "Parenting your Brand in the social media space by Pete Blackshaw of Intelliseek.
eCrush got into the social networking game in 2002 with "eSpin the Bottle" that serves as a forum for participation with advertisers. As you enter different social media spaces, there are different rules for engagement. The social media space is not a fad.
The Spin the Bottle social networking service profile experience is very controlled. That information makes it easier to target for advertisers. Allows advertisers to target very specific demographics. Members control the content as well as the advertising.
Next up is Shawn Gold, Senior VP, Marketing and Content, MySpace.com:
Read
the Full Article
About the Author:
Lee Odden is President and Founder of TopRank
Online Marketing, specializing in organic SEO, blog marketing and online public
relations. He's been cited as a search marketing expert by publications including
U.S. News & World Report and The Economist and has implemented successful
search marketing programs with top BtoB companies of all sizes. |
