Recent Articles

MSN AdCenter Goes To The Blogs
There is not a great deal of news yet on the MSN adCenter blog, though the team there promises to discuss the latest goings-on with the newest competitor to AdWords and Overture.

Tired: Bloggers – New Hotness: Commenters
Blogging is easy to start and hard to sustain. Perhaps the next rise in consumer-generated media will come from those who provide the conversations that most blogs seek.

Activists Plan V-Day Breakup With Google
The old saying that begins "there's no love lost" won't be finished with "between Google and the latest Google protestors." There is love lost. NoLuv4Google.com is littered with breakup notes to Google after the search company conceded to Chinese censorship demands.

Microsoft Senses Mobile Messaging Chance
With Research In Motion plagued by the ongoing patent fight with NTP Technologies, Microsoft could be in position to woo away some enterprise BlackBerry users.

Blog Networks Changing History?
Hmmm, I find this trend very troubling too (we were talking about it at Northern Voice yesterday). Seems that if you can get 20 bloggers together into a network you can lock out...

Coca-Cola Sending Bloggers to Torino Olympics
MediaPost has details of Coca-Cola's initiative to send half-dozen bloggers to the Winter Olympics in Torino, Italy.

Blogger Disclosure Practices Tested
If nothing else, this piece in the WSJ underscores the argument that bloggers are not journalists, or as Brian Oberkirch rightly puts it, "personal blogs are not media."

RSS In The Mainstream
The folks at LearField Creative take a swing at simplifying RSS, adding to the conversation started here. (They define it as a "personal media outlet.")...

Events This Month
Wiki Wednesday London was an absolute blast. Good turnout of wiki enthusiasts, geek girls and folks I've met before.

A Milestone Event for Communicators
I've just finalized setting up my trip to California at the end of this month to participate in the New Communications Forum which takes place in Palo Alto from 1-3 March...

The Frustrations of a Disconnected Digital Life
I'm a stickler for organization and orderliness. That's why my online (and more generally my tech) life is propelling me to a digital breakdown.


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02.15.06


BlogCode Helps You Find Blogs Similar To...

Robert ScobleBy Robert Scoble

Ever find a blogger you really like and wonder "are there other blogs similar to this one?"

Well, that's what BlogCode is trying to do. Mine will be indexed shortly (I filled out a short "code" about my blog and at the end of it I learned that Matt Cutts of Google is similar to me. I already subscribe to Matt, but that does demonstrate that this is a good way to find out if there's other bloggers who are similar to your interests).

Oh, and Matt, if you ever wanna sneak onto Microsoft's campus (it's just half a mile from Google's in Mountain View) let me know. Our cafeteria isn't as hip, but I'll buy you lunch and show you around. Why did I say that? Well, he took photos of Ask Jeeves' corporate offices today and wondered if he could get access to other Silicon Valley offices for his picture-taking exploits. After all, Google let me onto its campus with my camcorder a while back so turnaround is fair play!

Update: the list of blogs that are similar to mine is up now. Neat, some cool new blogs that I didn't know about!

Oh, while we're talking about blogs similar to mine, I see there was a dustup over on Doc Searls blog (and others) about the fact that the Z list is being kept out of the kingdom by the A list bloggers. I guess by linking to Doc's blog I'm a gatekeeper and I'm just working to keep the Z list down. Hey, it's a conspiracy. If we only link to each other you'll never be able to find any new voices, right?

Here, let's play a game. Everyone in the world say "brrreeeport" on your blog and you'll be listed on this Technorati page automatically. Heh. There are also no pages on the Internet linked to for that term on Google, Yahoo, or MSN.

So, now you too can take down the man! Get your due! Get around the gatekeepers. Tell all those A list bloggers to screw off and die! Heheh. Or, you can let me own that term all bymyself! Heheh.
About the Author:
Robert Scoble is the founder of the famous Scobleizer blog. As an employee of Microsoft, Robert Scoble is recognized as the most prominent corporate blogger in the world.
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NewComm Forum Approaches

By Mike Manuel


The new media marketing universe, or at least what looks to be a good chunk of it, is set to descend on Palo Alto the week after next for the second annual NewComm Forum.

The speaker lineup looks sick, as does the schedule, so my hat's off to Elizabeth Albrycht, Jen McClure and their team for pulling together what I expect will be another kick-butt conference. If you can peel away from things to attend either the pre-conference boot camp, and/or the day sessions it'll be well worth your time and money -- in fact, I was given this promotional code (NCFR200) last week which apparently shaves $200 off the registration (more here).

On day two of the conference, I'll be leading a panel talk with the influencer marketing team at Yahoo! ("Engaging the Influencers"), who are also my clients, and we'll share and discuss how the combined Voce/Yahoo! team is actively listening to and engaging with influencer communities, as well as reviewing some of the tools and tactics we regularly use, and finally digging, I hope with help from the audience, a little deeper into some real-world examples of how this program works *with* marketing and PR inside the company. If there are things you'd like to hear us discuss, leave a comment here or send me an email.

Two more conference-related things worth pointing out here:

First, my "esteemed" colleague and now two-time NewComm speaker, Matthew Podboy (Active Voice), will be leading a discussion the afternoon of March 3rd, entitled "New Marketing Case Studies," with Dave Parmet and DL Byron, which from what I hear, should be very interesting.

Finally, and most important, Voce's teaming up with the SNCR, BlogHer and Girls for a Change to host a dinner fundraiser the evening of March 1st to support non-profit organizations pioneering the use of new communications tools. It's a good cause with some great entertainment lined up, so I wanted to simply call it out here and encourage folks to RSVP.

See you at NewComm next month!


About the Author:
Mike Manuel is the founder of the award winning Media Guerrilla blog. Media Guerrilla is an insider’s take on the practice of technology public relations with a focus on the issues, tactics and trends that are specific to the tech industry.

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