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Recent Articles

A Business In One Sentence
Marketing expert and author, Geoffrey Moore, has a useful fill-in-the-blank method for creating a theme and positioning statement for your business...

Documenting the Exit Strategy in Your Business Plan
All investors greatly desire and are motivated by a clear picture of a company's exit strategy, or the timing and method through which they can "cash in" on their investment.

Produce Huge Results for your Business using Joint Ventures
One of the best ways to make money, at the least, if not at no cost, are joint ventures. What I'm talking about is joint venturing With Others In Your Field!

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Almost everyone these days has seen or heard of story about an average Joe making a fortune through Internet marketing. Many Internet marketing training sites promise that you too can make a fortune...

08.18.05


Dell And Microsoft Dis-Oriented?

By John Stith

Computer industry giants Dell and Microsoft are tag teaming with National Lampoon Network (NLN) to wade through college campuses looking for talent. Online entertainment community TalentMatch joined them as they search for the next big star during the "Dis-Orientation Casting Tour."

The talent will put into some of the comedic reality shows produced by the NLN. The tour will hit major colleges around the country including Arizona State, Michigan State, Louisiana State, Florida State, and Colorado.

Each stop will be 4 to 5 hours and the event includes to live DJs, auditions, contests and giveaways. Students can win prizes include Dell DJs, computers, trips, DVDs, CDs and a VIP trip for two to National Lampoon film premiere.


About the Author:
John Stith is a staff writer for WebProNews covering technology and business.

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A Business In One Sentence

By Catherine Franz

Marketing expert and author, Geoffrey Moore, has a useful fill-in-the-blank method for creating a theme and positioning statement for your business. I prefer to use his same system for creating clarity for myself in what I'm selling, creating an elevator or introduction speech, and also material for my website, brochures and business card.

Using this same method for each niche I have also, keeps me focused and on target in where I am going and what comes first. I know it will do the same for you. As a public speaker, I also like to use the same exercise to create a one-line message for each workshop or engagement. This way, the participants and I start from the same page. I like to say it provides the tree trunk that all the branches stem from.

This exercise is designed to be simple and achievable in 15 minutes. However, if this seems somewhat daunting, see if your beliefs are still in the clouds of wanting to deliver too much to too many too soon. If this is the case, there is a great book I recommend that will support you in narrowing down: Niche and Grow Rich, by Jennifer and Peter Sander. This book will support you understanding the market place you want to enter and in narrowing your thoughts.

Read the rest of the article.


About the Author:
Catherine Franz is a Master Life and Business Coach, well-known international speaker and author, living in Northern Virginia. She lives and breathes attraction, prosperity and abundance. http://www.AbundanceCenter.com

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