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It's All About Content
Public relations, PR, communications, marketing communications. No matter what term you use, it always comes down to one thing: content. You can have the perfect story, but if the pitch does not work, no one will bite. The pitch is your content.
Evil & Confusion From Microsoft?
Michael sees a lot of confusion and mixed messages coming out of Redmond lately. Particularly with IE and Longhorn, but also concerning DRM and Xbox. I wish teams could talk about our plans in all these areas...
Is RSS Not The Next Big Thing?
Thanks to Nick Bradbury, I was in San Diego today giving a hands-on tutorial in blogging and news feeds to a group of foundation execs at the Council on Foundations' annual conference.
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Intel edges out AMD with dual-core processors
Taking the milk to the market a full two days early, Intel put its new Pentium Extreme Edition 840 chip on sale today to ensure a lead over rival Advanced Micro Devices' own dual-core processors scheduled for release on April 21.
Maintaining Privacy in Google
One of the most common questions I see about Google is "How do I clear my search history from the Google search box?" What's everybody guilty of :) ?
Reconnecting With People Via Blogs
The heck with Google Juice. With traffic. With hype. With all the stuff everyone is writing about blogs.
VoipBuster and free phone calls
My online friend Uri Levanon called me today from Israel. He called to my SkypeIn number. That's in itself isn't remarkable. What is, perhaps, is that he called that number...
New podcast search launches...sort of
On its site and via press release, TVEyes-a company that lets customers search radio and TV recordings by keyword-announced the launch of Podscope, a search engine designed specifically for podcasts.
Persistent Spam
Like many over the past few months, I have happily filled my aggregator with persistent queries from the likes of PubSub, Newsgator, Technorati and Feedster. At first it was ego surfing without leaving the couch. Now I'm creating lots of queries for even short term memes I want to track.
Microsoft's Channel 9 and Cultural Rules
Channel 9, the social networking blog and wiki for Microsoft's developer community and the outside world run by '5 guys from Redmond', celebrated its first birthday last Wednesday.
Michael Jackson's Neverland Ranch Satelitte View through Google Maps
I just can't get enough of Google Maps satellite view! Everyone I tell about it is consumed with looking up their childhood neighborhoods, their friends' homes, favorite destinations and the homes of celebrities.
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04.20.05
Podcasting: 'Significant Growth By 2010'
 By Neville Hobson
Now that Pew Internet's data on how many people listen to podcasts has been roundly trashed as untrustworthy, would you trust any numbers from anyone else on projected growth in podcasting...
Links:
Pew Internet
Questionable Podcast Stats
Well, Forrester Research is widely regarded as a trusted source for IT industry analysis. In a press release yesterday, Forrester included this forecast on the growth in podcasting:
[...] Podcasting, which is the newest entrant into the digital audio mix, will see significant growth by 2010 - reaching 12.3 million households - as MP3 adoption climbs and broadband reaches 62 percent of households.
Figures for the US, of course.
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Whether such numbers will prove to be on target or not, it must be clear to any observer that podcasting will be a big growth trend as the technology gets better, it all continues to get easier to do, more devices come onto the market and some mainstream media move into this internet-based medium.
But, you don't really need to rely only on such general forecasts to see the business benefits of podcasting. And observe what's coming soon in the technology tools (digital players) that people want. And here's good analysis from Netimperative last week on developments with internet advertising and radio.
Plenty of data to help you make up your own mind.
(Hat tip for the Forrester news: Steve Rubel.)
About the Author:
Neville Hobson is the author of the popular NevOn blog which focuses on business communication and technology.
Neville is currentlly an independent communication practitioner helping companies build dynamic relationships with customers, employees, shareholders and other key audiences and influencers. Visit Neville Hobson's blog: NevOn. |
Cluelesstrain: Bloggers Attack New York Times
 By Jeremy Pepper
Welcome to the Cluelesstrain, a weekly post on things that will just make you scratch your head. While it will be a Thursday feature, here's a sneak-peak into what the Cluelesstrain will bring ...
We've all heard or read about the Cluetrain. It's a very big, hot-button term for the blogosphere. It's a holdover from the dotcom era - check out the Wikipedia post on it - and pretty much part of the famous buzzword bingo.
Go to any Web 2.0 style conference, and you will be sure to hear at least half the companies use a bunch of buzzwords that have no real meaning. Think longtail, and you can develop your own Web 2.0 drinking game.
So, in honor of the Cluetrain, I have decided to debut the Cluelesstrain. All aboard, as I pull back the curtain on clueless issues.
The first cluelesstrain leaving the station is this week's New York Times article on blogs. And, no, it's not the New York Times that needs to get a clue - it's the bloggers that have attacked the paper of record.
BL Ochman asks why it took the NYT so long to write on bloggers being fired, and asked her readers to send in other instances of the mainstream press following bloggers.
Steve Rubel jumps in and links to her post. Shame on Rubel for not taking a stance, but he is bringing attention to Ochman's post.
I sent in a comment to BL to post on her blog, which has yet to see the light of day. BL chooses to moderate comments to her posts. So there are instances where my comments have not made it up onto her posts. In the era of blog transparency - and PR transparency - either post comments or don't post comments. Don't be arbitrary about it.
Ochman is criticizing the New York Times for actually calling and interviewing the people involved, rather than ranting about EFF and other crap. So, she's criticizing the NYT for responsible journalism. Let's attack responsibility - and have journalists act more like bloggers. It would make for better reading, and well, the legal teams at the papers would get more work.
As for stories that the mainstream media picked up after the blogosphere went hyper? Yes, we have all seen stories first covered by blogs, then picked up by mainstream media - like the Trent Lott story, or the Dan Rather story.
Oh, wait, until mainstream media picked up those stories, Dan and Trent were fine and wouldn't have likely stepped down. It wasn't until mainstream media, like the NYT, picked up the story did it finally get legs.
All Aboard! Welcome to the Cluelesstrain!
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