June 24th, 2009
Yesterday I was on panel at Enterprise 2.0 Conference on business uses of Twitter, How Twitter Changes Everything. My panel co-participants include Jessica Lipnack, CEO, NetAge (our moderator) Isaac Garcia, CEO, Central Desktop, Clara Shih, author of The Facebook Era, and my fellow AppGap blogger, Patti Anklam. Here is what I planned to share at the session. I ended up saying most of it but there was not time or it did not fit the conversation to say all of it.
Read More…
June 8th, 2009
Are we seeing the Twitterverse through rose colored glasses?
In January 2009 I pondered whether or not Twitter was a viable conversation platform. After all, Twitter is one of the darlings of Social Media and it is conversations and the democratization of content that fuel the rapid expansion and adoption of social tools and services. Read More…
May 27th, 2009
If you’re not in control of your digital identity, the odds are pretty good that someone else is, or will be if you have any brand recognition at all.
Consider the recent example of Pittsburgh Steelers quarterback Ben Roethlisberger, whose digital doppelganger created false identities spanning a range of social media sites and even claimed he had been diagnosed with skin cancer. ESPN advised in its NFL Rumor Central, “Not real, folks. In fact, if you see an athlete with a Twitter, you should assume — at least at first — that it’s fake. Assume it’s a Twitter twerp.”
Read More…
May 13th, 2009
When arguing that it’s not a monopoly, Google likes to say that its competitors are only a click away. This idea is perhaps even more applicable to companies that don’t have such a huge “mindshare.” So if your organization wants searchers to find things on its site, it’s important that you learn to use Rich Snippets properly.
Read More…
April 29th, 2009
Time and time again I see folks in the SEO world talking about getting links from social media websites. Many times this advice will include finding ‘followed’ links and even lists of ‘dofollow’ social media sites. This is quite strange and bewildering to me as the holy grail of link building in SM isn’t getting a link from the actual site…. but getting the secondary links that follow viral content.
You see, one shouldn’t be using the state of the links on the site as the measure… and such approaches are often even frowned upon by many in the biz as noted in this recent Sphinn thread. Regardless of the emotional reaction, the whole concept is flawed. I could give a rat’s ass if the links on a given site (including social and blogs) are followed because that was never the consideration in the first place.
Read More…
April 15th, 2009
Is your organization or corporation lagging behind in adoption of new collaboration and productivity tools? You’re in good company apparently - the Microsoft and Accenture ‘Oil and Gas Collaboration Survey 2009,’ conducted by PennEnergy in partnership with the Oil & Gas Journal Research Center, found that although many execs in this industry feel that social media tools produce better results, the companies by and large are still using old methods to retain and share knowledge.
Read More…
April 1st, 2009
A post over on the Walker Information Blog - Reports that prompt action made me think about the number of useless reports I see. Their focus was on voice of the customer or other customer information reports but it made me think more generally about reports.
Read More…
March 18th, 2009
The process of running an email marketing campaign can consume a lot of time. Worse yet, a lot of the energy you put into the campaign can go to waste if it proves hard to track results. But a Google Analytics Authorized Consultant has outlined some ways to tell how customers are responding.
Read More…
March 9th, 2009
Feeling inspired by a little blog consulting I received from Andy Wibbels (more on that in a bit), I decided to try to see if I could get Google Friend Connect working on my blog.
Read More…
February 25th, 2009
77 percent of business technology decision-makers engage with social media on the job, yet most B2B marketers are not effectively using social technologies to influence the purchasing decisions of their customers, says Forrester Research. In 2007 Forreter released their comsumer Social Technographics Scale . Now they’ve done the same for BtoB buyers.
Read More…
Contact
Home
Submit