Last week I explained how to Monitor, Listen & Respond to social media comments as part of my overview of the Media140 conference. This week, we will look at how social media sites can be used as an effective crisis management tool.
The popularity of Facebook is growing. With 400 million users spending an average of almost an hour per day on the site, marketers are clamoring to invest in advertisements, Facebook Fan pages, custom applications, contests and more.
However, the analytics capability of for Facebook is pretty limited. So marketers spending all this money on facebook have very little insight into how their fan pages are performing. Read More…
Keeping tabs on your social media connections these days is like bar hopping, without the cocktails or pool tables with stained felt.
You run over to check your Twitter account. Then you dash to Facebook to see what’s going on there. Then Linkedin. Maybe your blog. All the while you’re feeling like you’re playing catch-up, that something awesome may have happened, and you missed it because you weren’t online. Sound familiar?
In order to successfully complete all tasks required in a comprehensive SEO campaign, it is helpful to organize those various tasks and tactics into relevant categories. This allows us to have an organized approach to consistently addressing all elements of an SEO engagement. It also allows us to describe SEO in a way that people can understand and serves as the foundation for a consistent process and approach to SEO as a service.
I have been talking more to the people who are doing the work of social media so the readers of Marketing Pilgrim can step back from the news and the theory to get some feet on the street perspective. More and more those feet on the street are C level executives who are embracing social media to brand themselves and their companies. Kent Huffman of Bearcom Wireless has put together a list of these socially active CMOs on Twitter.
One of these folks, Ted Rubin (@tedrubin), exemplifies the energy and effort that is required to make a place for oneself in the social web for business. I interviewed Ted by e-mail recently to learn about the who, what, where, why and how of his social media efforts as the CMO (Chief Marketing Officer) of the Eyes Lips Face (e.l.f.) Cosmetics line. I challenge you to find a more active C-level marketer out there.
It’s been said that social media sites like Facebook and Twitter are great ways to expand a brand’s reach and get attention for free. But this week, more than a couple of people have taken to wondering whether isn’t a price, after all, and if so, whether it’s worth the payoff.
It is the holiday season where you should be putting more fun in everything. Rex Lee did a nice blog post, Maximizing Business Value from Enterprise 2.0 through Fun & Motivation.I did a FastFoward post on it but could not resist from including it here and adding some more as I think the message is essential. Rex begins with scientific premise that providing financial rewards to people for knowledge-based tasks is counter productive.
Jacob Morgan asks this question in his post, Collaboration in the 2.0 Enterprise. He begins with the broad Wikipedia definition of collaboration. Then points out that while collaborate may be relative simple when it involves a few people, what happens when it involves a few thousand people as in the connected 2.0 enterprise?
It may have been easy to miss if you don’t work in the world of corporate led cause related marketing, but Corporate Social Responsibility (or CSR) programs are in the midst of a crisis. The subject of the debate mainly centers around two big issues: brand value and authenticity. On the one hand, CSR programs are attacked by shareholder groups and business investors who argue that they are a needless distraction and remove money (and value) from the investors of a business. Read More…
Tom Davenport published a new article recently in the Harvard Business Review titled Make Better Decisions. In it he gives some examples of bad decisions and asks why this decision-making disorder?
First, because decisions have generally been viewed as the prerogative of individuals—usually senior executives. The process employed, the information used, the logic relied on, have been left up to them, in something of a black box. Information goes in, decisions come out—and who knows what happens in between?
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