April 16th, 2014
This post is all about how to build an extremely valuable network, of influential people.
Think about it: We all know people who struggle to find new clients, even though they are members of networking groups and are connected to hundreds of people on Linkedin.
That should be impossible!
Surely, with all those contacts, these struggling business owners should be able to reach out with a message and generate more clients than they could possibly need.
But they can’t.
Because the typical small business owner builds networks that are of little real value. That’s why the most successful business owners use a very different approach.
Allow me to explain.
How successful business owners get connected
The most successful people in business are extremely well connected. They make it a habit to identify useful contacts and then nurture relationships with them. As a result, they have people they can go to for advice or assistance in any area of their business.
When they are faced with a problem, it’s often a case of: One call — problem solved!
How the average business owner connects
Typically, small business owners take the opposite approach. They focus on numbers, not value. Most commonly, they attend networking groups and connect with other business owners… who are only in that group because they too are struggling.
As a result, they end up with lots of low value business contacts and lack the influential connections required, to grow a successful business. So, when they need new clients or have a significant business problem, their equally struggling contacts are unable to help.
As someone once told me: Stick around struggling business owners for long enough and one day, everything they have will be yours!
Stop thinking about the numbers and focus on the value
As people, we are all of equal value. However, in business, our commercial value differs vastly. Successful business networking is about connecting with the right people.
In short: Be selective. Focus less on numbers and more on value. Go deep and narrow, rather than shallow and wide.
PS - Here are 21 powerful habits behind the most successful business owners.
March 26th, 2014
If you’re thinking of launching a new product, service or business, here are 5 tips to help you get it right.
- Great ideas are not anointed. They fly or die based on merit and hard work. If you believe in what you’re doing, if the research and numbers stack up, go for it. This will help you.
- Pick your clients or customers deliberately. Then, focus your marketing message so that it’s 100% relevant to this group. If you don’t know who your ideal clients or customers are, you’re not ready to launch. This will help you.
- Don’t sell something, if people can buy it from Amazon for less.
- If you sell a commodity product or service, customise it. If you’re 1 of 30 accountants in your area, give people a valid reason why they should hire you, rather than an equally qualified competitor. Tell people why they should eat at your restaurant and not a similarly priced competitor’s place. This will help you.
- Embrace blogging or newsletters. Give the marketplace an insight into you and your business. Tell them your story. When they feel like they know you, you’re far less of a gamble to them, than hiring or buying from a stranger. I focus on blogging. Here are 25 reasons to write a business blog.
I hope you found those tips useful. More importantly, I hope you find something there, which you can put into action.
March 5th, 2014
So, you’d like more customers or clients. The question is, why should they switch to you, rather than carry on with their current provider?
February 12th, 2014
If only your prospective clients knew how great your service was, they’d hire you. Right?
January 29th, 2014
It doesn’t take a lot to ruin your Twitter reputation.
One badly worded tweet, a lapse in judgement or a tweet in haste could bring everything you’ve worked hard to achieve crashing down around you.
January 6th, 2014
It’s hard to grow a small business. With so much to do, sometimes it seems next to impossible.
December 11th, 2013
Your website copy must speak to your visitors.
It must engage and inform them, give them something to take away with them.
November 20th, 2013
Using Twitter as a channel to engage in public conversation is a tactic that’s been employed by a number of large organizations in high-profile examples over the past few weeks.
October 23rd, 2013
Why do you blog?
Do you think it will create a steady stream of new customers?
September 25th, 2013
Want to know why? Corporate speak.