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SubmitImprove Your Online Marketing With These Search & Social Tactics
May 15th, 2013Fast changing trends and serious competition has digital marketers chasing the latest and greatest tactics like hamsters on exercise wheels.
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Discover How to Lose Wait Without Losing Conversions
May 1st, 2013There’s a debate over the significance of page load speed in Google’s search algorithms. However, there’s no debate over the significant impact it can have on conversions. With each passing second the visitor has to wait for the page to load, sales are being lost.
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How to Network Without Shaking Hands
April 10th, 2013Think about the last blog post you’ve read about networking.
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Inspire Action With Content Marketing
March 27th, 2013Companies all over the social web are confronted with the need for ROI in corporate blogging.
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Will you fall or thrive in this consumer revolution? Believe it or not, you decide
March 6th, 2013In a post Occupy world, organizations everywhere should contemplate the themes that flooded the undercurrent of one of the greatest consumer uprisings in recent history. Even though some minimize the rise of Occupy as a rebellion without a cause, I believe there’s much to learn from these events to prevent them from happening again…or at least to you.
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Building Personal & Corporate Brand Thought Leadership With Social Content
February 13th, 2013Building personal brand online is easier than ever. It’s also underrated and misunderstood by many companies trying make sense of where personal and brand social media engagement fit in the marketing and communications mix.
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How to Guarantee ROI With Social Media Participation
January 23rd, 2013Now that more and more organizations are investing time and money into social media participation, people are looking for ways to measure the return in terms of direct business rather than fans, friends and followers.
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13 REAL Chrome extensions community managers will find useful
January 2nd, 2013A couple weeks ago I came across this post on the popular Social Media Today site. “The top 10 Chrome extensions for community managers” was the name of the post.
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How to Boost Referrals For Your Business
December 12th, 2012Most marketing strategies concentrate on email, direct mail, social media, print marketing and web marketing.
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4 Ways to Thump Your Competition with Better Facebook Analysis
November 20th, 2012Managing a Facebook page is a major part of many companies’ marketing and communication programs, but the data we use to measure the effectiveness of those efforts is sorely lacking. Facebook consistently changes what’s measured and how, adding complexity and incongruence to an already squirrely data scenario. For example, People Talking About This is the mathematical coin of the realm these days, but is a steaming gumbo of aggregated data that rolls together 13 different behaviors into one, catch-all metric.
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